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Media Roundtable

Media Roundtable

著者： PodcastOne
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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time.

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible.

You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

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  • Dhar Mann and MrBallen on What Creators Want From Brands

    Dhar Mann and MrBallen on What Creators Want From Brands
    2026/09/02

    Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .


    At Oxford Road’s CAO Summit this past July, Dan Granger (CEO & Founder, Oxford Road) welcomed two powerhouses of the creator economy: Dhar Mann (founder, Dhar Mann Studios) and John Allen, aka MrBallen (founder, Ballen Studios). In this in-depth conversation, the two stars talk about storytelling at scale, the benefits of paying attention to the comments section, and going beyond the brief. Let’s dive in.


    “It does seem sort of fluky when somebody goes viral. I promise you it's not. Going viral might be fluky. Staying relevant is not.”

    -John Allen, aka MrBallen (founder, Ballen Studios)

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    43 分
  • Why AI Brands Need Audio: Insights from Our New Study

    Why AI Brands Need Audio: Insights from Our New Study
    2026/08/26

    It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001.


    If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign.


    For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable.


    First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in.


    “ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.”

    - Neal Lucey (EVP, Strategy & Planning, Oxford Road)


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    40 分
  • An AMP Accords Deep Dive with James Cridland

    An AMP Accords Deep Dive with James Cridland
    2026/07/29

    Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords.


    Dan Granger (CEO & Founder, Oxford Road), Giles Martin (EVP, Strategy, Oxford Road), and James Cridland (Editor, Podnews & Podcast Business Journal) do a deep dive deep into how the AMP Accords can shape the industry, and explain why imperfect standards are an improvement over the wild west.


    “Podcasting is truly the shining city on a hill as far as media goes, and we can't get out of our own freaking way to not spike our customers' tires when they drive into the parking lot.”

    -Dan Granger (CEO & Founder, Oxford Road)


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    41 分
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