Why AI Brands Need Audio: Insights from Our New Study
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Why AI Brands Need Audio: Insights from Our New Study
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It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001.
If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign.
For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable.
First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in.
“ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.”
- Neal Lucey (EVP, Strategy & Planning, Oxford Road)
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