Happy 2026! Time to dust off the crystal ball.

Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market?

Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:

• Hernan Lopez, (Founder of Owl & Co)
• James Cridland (Editor, Podnews & Podcast Business Journal)
• Kyle Jelinek, (VP of Client Services, Oxford Road)
• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

They’re talking: Audio’s Rise, Standardization (Finally!), Seller’s Markets, and more. Let’s dig in.

“ My prediction is: the buyer's market has officially ended.”

• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

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What’s one podcast genre that’s successful for advertisers but is often overlooked?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.

They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in.

“ There's no dollar amount that's worth doing anything that goes against our core mission.”

– Angela Halili, (Co-Host, Girls Gone Bible)

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Does video beat audio for ROI?

The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.

We now know that assumption is potentially costing brands millions.

In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.

They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in.

“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”

- Pete Birsinger (CEO & Founder, Podscribe)

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Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?

Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.

Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:

• Hernan Lopez (Founder, Owl & Co)
• James Cridland (Editor, Podnews & Podcast Business Journal)
• Kyle Jelinek (VP, Client Services, Oxford Road)
• Neal Lucey (EVP, Strategy & Product, Oxford Road)

The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s dig in.

“ Video is definitely the big story for 2025.”

• Neal Lucey, (EVP, Strategy & Product, Oxford Road)

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As a marketer, you have to guess what will make people act. But what if you could just know?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.

Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let’s dig in…

“[It’s] always easier to work with human nature than against it.”

- Richard Shotton (Author, Hacking the Human Mind)

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How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts actually stack up for attention? Find out on a new Media Roundtable: Industry Edition, sponsored by our friends at ALLCITY Network.

Dan Granger (CEO & Founder, Oxford Road) breaks down the biggest stories and their potential impacts on the industry with fellow audiophiles:

• James Cridland (Editor, Podnews & Podcast Business Journal)
• Spencer Semonson (Media Supervisor, Oxford Road)
• Todd Elbrink (Director of Strategy & Performance, Oxford Road)
• Tucker Peleuses (VP of Strategy & Insights, Oxford Road)

The team is talking: Cheap TV, Video vs. Audio Attention, and Wading Past AI Slop. Let’s dig in.

“How do we make sure that we don't get run over, for those of us that really care about the human connection piece?”

– Dan Granger (CEO & Founder, Oxford Road)

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How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon’s spots against top-spending podcast ads from Google, ParkWhiz, LG, and Wells Fargo using the Audiolytics™ framework. Which spot will come out on top?

Stew and Brandon talk The Real You, The 3-4 Rule, Active Listening, and more. Let’s dig in…

“ Make it as much you as you can.”

- Brandon Beville (Producer, Morning Wire)

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Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.

This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:

• James Ingrassia (EVP, Strategy & Insights, Oxford Road)
• Shannon Quintana, (VP, Account Management, Oxford Road)
• Stew Redwine (Executive Creative Director, Oxford Road)

The team is talking: Netflix x Spotify, Thinking Locally, Podcast’s Growth, and more. Let’s dig in.

“ We're in the right space. I think we all just wish there were fewer leashes to hold as you're trying to make sense of all of it.”

- Dan Granger (CEO & Founder, Oxford Road)

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