How can audio ads break through in a world of AI ads and boring reads? By being relentlessly real.

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 14: "This is My Real Voice". Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Brandon Beville (Producer, Morning Wire). They get to the root of authenticity, tapping into Brandon’s special insight as both producer and ad-reader (real comment: his voice is like “ a frat guy from Boston”). Together, they put up one of Brandon’s spots against top-spending podcast ads from Google, ParkWhiz, LG, and Wells Fargo using the Audiolytics™ framework. Which spot will come out on top?

Stew and Brandon talk The Real You, The 3-4 Rule, Active Listening, and more. Let’s dig in…

“ Make it as much you as you can.”

- Brandon Beville (Producer, Morning Wire)

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Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.

This week on The Media Roundtable: Industry Edition, Dan Granger (CEO & Founder, Oxford Road) hosts audio experts:

• James Ingrassia (EVP, Strategy & Insights, Oxford Road)
• Shannon Quintana, (VP, Account Management, Oxford Road)
• Stew Redwine (Executive Creative Director, Oxford Road)

The team is talking: Netflix x Spotify, Thinking Locally, Podcast’s Growth, and more. Let’s dig in.

“ We're in the right space. I think we all just wish there were fewer leashes to hold as you're trying to make sense of all of it.”

- Dan Granger (CEO & Founder, Oxford Road)

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What happens when you invite AI into the Ad Infinitum hot seat?

The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 12: "Infinite Prompts."

Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Juniper GPT for a Human/AI collab session. Together, they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater 3+4, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Will Juniper’s AI instincts line up with human judgment?

Stew and Juniper talk Tools of the Trade, Having Fun, Painting Audio Pictures and more. Let’s dig in…

“ For people in creative fields, it's about embracing AI as a kind of creative partner. It can help you work faster and open up new possibilities, but the heart and soul of the work will still come from you.”

– Juniper GPT

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Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues.

This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report.

At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with:

• Justin Fitzpatrick (Head of Performance Marketing, Found)

• Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market)

• Will Flaherty (SVP, Growth, Ro), and

• Giles Martin (EVP, Strategy, Oxford Road)

The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let’s dig in:

“Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.”

-Justin Fitzpatrick (Head of Performance Marketing, Found)

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CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.

The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.

This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.

Joining Dan are the data wizards who made it real:

• Brian Kim (Director of Analytics, Oxford Road)

• Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road)

• Tucker Peleuses (VP of Strategy, Oxford Road)

The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it.

"This is what happened when real companies spent real money. If you want to know which podcasts work, start here."

– Dan Granger (CEO & Founder, Oxford Road)

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To make an industry better, sometimes you gotta shake things up.

We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency.

Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass.

Joining are some of the fearless leaders who made it happen:

• Bart Roselli (EVP of Media, Oxford Road)

• Courtney O’Connor (Director, Podcast Media, Oxford Road)

• Hilary Shafer (SVP of Podcast & Influencer, Oxford Road)

• Kyle Jelinek (VP of Client Services, Oxford Road), and

• Miranda Romano (SVP of Media, Oxford Road)

The team’s talking: Slow and Steady, Spider-Man’s Wisdom, Staying Humble, and more. Let’s dig in.

“ You need to come in and you need to be ready to listen, you need to be ready to observe, and be ready to admit where maybe we were wrong in the past and that there's a better path forward. With that, I think anything's possible.”

• Dan Granger (CEO & Founder, Oxford Road)

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This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.

Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way, he’s helped define how ads get sold, how shows get funded, and how podcasting itself gets defined.

In this episode, Lex opens up on what made podcast ads such a “win-win-win” from the start, why early pitches were simply “talk radio…on demand,” and how a listenership of “completionists” continue to set podcasts apart. He even drops an acoustic guitar analogy to explain why the word podcast isn’t going anywhere, no matter how the platforms try to rebrand it.

"Stop apologizing for podcasting being what it is—because it’s clearly working."

—Lex Friedman

The conversation covers: Ad Load Tipping Points, Completionist Behavior, Consolidation and Mega-Deals, and more.

Let’s go.

Watch the conversation on Youtube: https://youtu.be/HjDmqUiBSQg

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Finally, some insights brand builders and performance marketers can agree on.

We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience

On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets.

Conor sat down with:

• Gladwell Mwangi (Director of Paid Media, Whole Foods)

• Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed),

• Megan Smith (Director, Media Strategy, Tecovas), and

• Nick Fairbairn (Vice President, Growth Marketing, Chime)

These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey.

They’re talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let’s dig in.

“ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.”

– Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed)

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