Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising
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Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising
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How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum.
That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage) to talk about big fears, the Red Guardian, audience manipulation, and more. There’s even an Audiolytics breakdown of ads from Cigna Healthcare, Cloaked, 4imprint, and Northwest Registered Agent. Let’s dig in.
“ Fear keeps you small. It's designed to do that. It's like a parasite that lives off you, and you're just a host.”
-The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)
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