Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow.

After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards web design, conversion and the psychology behind what makes people take action online.

In this episode, he shares some of the lessons from nearly two decades in the industry before giving Jeremy a live walkthrough of ConversionCow, a tool designed to help businesses get more from the traffic already reaching their website.

They discuss:
• Why smaller businesses need to be clearer than established brands
• The role of simplicity, clarity and trust in website conversion
• How ConversionCow started as an internal solution at Chromatix
• Using different messages, offers and calls to action throughout the customer journey
• Real examples of ConversionCow being used on service business websites

Give it a listen if you run a service business and want to get more enquiries from the website traffic you already have.

Learn more about Irwin Hau
LinkedIn ➡️ https://www.linkedin.com/in/irwinhau/
ConversionCow ➡️ https://www.conversioncow.com/
ConversionCow calculator ➡️ https://www.conversioncow.com/calculator/
Chromatix ➡️ https://www.chromatix.com.au/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

What do people need to stay engaged, and why can’t leaders manage everyone the same way?

Jeremy Yang speaks with David Lengyel, Managing Director and Co-Founder of Venture Up, about communication, trust and the challenge of moving from doing the work to managing people.

With over 40 years of experience in team building and leadership development, David explains how experience can lead managers to take communication for granted, why micromanagement is hard to leave behind, and why professional sports coaching methods don’t always translate to everyday workplaces.

They also discuss:

• The One Minute Manager and learning to delegate.
• Phil Jackson’s coaching approach and adapting to different people.
• Why team building should offer more than a “Disneyland experience”.
• Three things David believes people need: something to work on, something to believe in and something to look forward to.

Give it a listen if you run a business or manage a team and want practical lessons that last beyond a training day.

Learn more about David Lengyel
Website ➡️ https://ventureup.com/
Email ➡️ info@ventureup.com
David’s LinkedIn ➡️ https://www.linkedin.com/in/david-lengyel-099a2050
Venture Up LinkedIn ➡️ https://www.linkedin.com/company/ventureup/
Facebook ➡️ https://www.facebook.com/VentureUp/#

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

What would a potential client find if they looked you up today, and would it reflect the experience you actually have?

Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online.

Ashley draws on 18 years in real estate and industry leadership to explain why experienced service providers can be overlooked, even when they have years of useful knowledge and strong client relationships.

The conversation explores how to make that experience easier to find through Google and AI search, including practical ways to document the advice, judgement and work already happening in your business.

They also discuss:

• Why a trusted referral can still lead to an online credibility check.
• The minimum evidence someone needs before contacting a service provider.
• Making previous career experience useful when changing direction.
• Turning recorded conversations and past work into material people can discover.

Give it a listen if you’ve built a reputation through your work but haven’t put much of that experience online.

Learn more about Ashley Smith
Show Your Proof ➡️ https://showyourproof.beehiiv.com/
LinkedIn ➡️ https://www.linkedin.com/in/ashleysmithnow/
Free Proof Gap Self-Assessment ➡️ https://showyourproof.beehiiv.com/products/proof-gap-self-assessment

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Dima Beseda has been building businesses inside digital economies since he was a teenager.

He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew.

So when Dima started thinking about what he wanted to build next, the creator economy was a natural place to look.

In this conversation, we get into where influencer marketing is heading and what changes when AI starts removing much of the manual work behind it.

We cover:

• The halo effect influencer activity can have across paid ads, organic traffic and brand
• How AI changes the economics of managing hundreds of creators
• Why micro and nano influencers could become much more important
• Dima’s vision for making influencer marketing far easier to scale

This one is particularly relevant if your business is already investing heavily in influencers, or you’re trying to work out how the channel fits into the rest of your marketing.

Learn more about Dima Beseda
LinkedIn ➡️ https://cy.linkedin.com/in/dmitriy-beseda
Spiry ➡️ https://spiry.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

I’ve been using EOS in my business for years.

The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective.

So I got Murray Smith on the podcast to straighten me out.

Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes, Level 10 meetings, execution vs vision, and where business owners tend to get EOS wrong.

If you’ve ever been remotely interested in EOS or read Traction and wondered what it looks like in the real world, this episode is for you.

Learn more about Murray Smith
LinkedIn ➡️ https://au.linkedin.com/in/murraydsmith
Grip 6 ➡️ https://www.grip6.com.au/
Traction by Gino Wickman: free chapter ➡️ https://www.eosworldwide.com/traction-book-free-chapter

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Jay Bourgana has worked across banking, manufacturing, business turnarounds, real estate and acquisitions. Jeremy Yang asks him how he assesses a business that has stopped moving, and what he does once he finds the problem.

They discuss how Jay builds a management bench, why he starts earning employees’ trust through small visible improvements, and how the bottleneck limiting a business changes as other problems are solved.

They also discuss:

* Applying Theory of Constraints to a service business

* Helping employees understand costs and suggest improvements

* Developing good people as a company changes

* How Jay believes AI can make those people more productive

* Why some trades business owners deliberately stop growing after a painful expansion

* What an experienced operator sees in a business whose owner has capped its growth

This episode is for business owners trying to understand why more demand or more work isn’t producing the progress they expected.

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Learn more about Jay Bourgana

LinkedIn ➡️ https://www.linkedin.com/in/jay-bourgana/

Acquisition Collective on LinkedIn ➡️ https://www.linkedin.com/company/acquisition-collective/home/

Acquisition Collective website ➡️ https://acquisitionscollective.biz/

Acquisition Collective on YouTube ➡️ https://www.youtube.com/@AcquisitionCollectiveKids

Kids Business School ➡️ https://kidsbusinessschool.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Racheal Blackmore has built her career around understanding how people think, decide and take action.

From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human behaviour can help businesses communicate more clearly and build stronger relationships with customers.

In this episode, Jeremy and Racheal discuss the psychology behind effective marketing, why trust matters in buying decisions and how businesses can create messaging that actually connects.

They also discuss:

• The difference between persuasion and manipulation
• Why businesses need to understand their customers before creating marketing
• How storytelling helps people connect with brands
• Building trust before asking customers to buy
• Why customer psychology matters in marketing
• How AI can support marketing without replacing human thinking
• Lessons from entrepreneurship and working with clients

Learn more about Racheal Blackmore

LinkedIn ➡️ https://www.linkedin.com/in/rachealblackmore/
Website ➡️ https://www.byrachealblackmore.com/
The Messaging Lab ➡️ https://messaginglab.ai/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Jaryd Krause started buying online businesses in 2014 after several attempts to build his own. He went on to acquire three businesses in three years before helping others assess and purchase businesses themselves.

In this episode, Jeremy and Jaryd discuss what makes an online business worth buying, the risks buyers often overlook and when buying may make more sense than starting from scratch.

They also discuss:

• What to examine during due diligence
• The risk of relying on one traffic or acquisition channel
• The reality of zero-money-down acquisitions
• How off-market businesses are found
• Why the seller relationship can remain valuable after the deal
• Whether online businesses are genuinely passive
• Matching an acquisition to your goals, experience and risk tolerance

Learn more about Jaryd Krause
LinkedIn ➡️ https://www.linkedin.com/in/jarydkrause/
Buying Online Businesses ➡️ https://buyingonlinebusinesses.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/