Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow.

After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards web design, conversion and the psychology behind what makes people take action online.

In this episode, he shares some of the lessons from nearly two decades in the industry before giving Jeremy a live walkthrough of ConversionCow, a tool designed to help businesses get more from the traffic already reaching their website.

They discuss:
• Why smaller businesses need to be clearer than established brands
• The role of simplicity, clarity and trust in website conversion
• How ConversionCow started as an internal solution at Chromatix
• Using different messages, offers and calls to action throughout the customer journey
• Real examples of ConversionCow being used on service business websites

Give it a listen if you run a service business and want to get more enquiries from the website traffic you already have.

Learn more about Irwin Hau
LinkedIn ➡️ https://www.linkedin.com/in/irwinhau/
ConversionCow ➡️ https://www.conversioncow.com/
ConversionCow calculator ➡️ https://www.conversioncow.com/calculator/
Chromatix ➡️ https://www.chromatix.com.au/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/