Dima Beseda has been building businesses inside digital economies since he was a teenager.

He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew.

So when Dima started thinking about what he wanted to build next, the creator economy was a natural place to look.

In this conversation, we get into where influencer marketing is heading and what changes when AI starts removing much of the manual work behind it.

We cover:

• The halo effect influencer activity can have across paid ads, organic traffic and brand
• How AI changes the economics of managing hundreds of creators
• Why micro and nano influencers could become much more important
• Dima’s vision for making influencer marketing far easier to scale

This one is particularly relevant if your business is already investing heavily in influencers, or you’re trying to work out how the channel fits into the rest of your marketing.

Learn more about Dima Beseda
LinkedIn ➡️ https://cy.linkedin.com/in/dmitriy-beseda
Spiry ➡️ https://spiry.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/