Racheal Blackmore has built her career around understanding how people think, decide and take action.

From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human behaviour can help businesses communicate more clearly and build stronger relationships with customers.

In this episode, Jeremy and Racheal discuss the psychology behind effective marketing, why trust matters in buying decisions and how businesses can create messaging that actually connects.

They also discuss:

• The difference between persuasion and manipulation
• Why businesses need to understand their customers before creating marketing
• How storytelling helps people connect with brands
• Building trust before asking customers to buy
• Why customer psychology matters in marketing
• How AI can support marketing without replacing human thinking
• Lessons from entrepreneurship and working with clients

Learn more about Racheal Blackmore

LinkedIn ➡️ https://www.linkedin.com/in/rachealblackmore/
Website ➡️ https://www.byrachealblackmore.com/
The Messaging Lab ➡️ https://messaginglab.ai/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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Website ➡️ https://digitalgoliath.com.au/

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