If we stopped posting tomorrow, would anyone care?

Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business.

Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clarity and intent back into social.

Drawing on what she’s learned inside fast-moving brands and from sitting at the platform level, she breaks down:

• Why content pillars aren’t a strategy
• How Ryanair used social to shift brand perception
• What “grown up” social actually looks li
• Why most reporting is measuring the wrong things
• And what it really means to earn respect at the top table

Subscribe to get the Extended Cut, where we go deeper on social search behaviour, brand measurement, internal politics and what it actually takes to shift perception inside an organisation.

Confidence doesn’t come from reading the right materials or waiting until you feel ready.It comes from showing up, asking better questions, and staying in the room when it’s uncomfortable.

PPC practitioner and community builder Charley Brennand shares how she broke into marketing without a traditional route, ran head-first into gatekeeping, got fired early on, and kept going anyway.

We talk about:

- why “soft skills” aren’t soft at all

- what actually builds confidence over time

- learning by proximity rather than permission

- why being turned away can become fuel rather than a stop sign

Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.

Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.

You’ll hear:

- how Luis reinvented himself from radio DJ to SaaS GTM lead

- what really causes GTM confusion (and how to fix it)

- why standing still is the riskiest option of all

- and how to build confidence in a job you feel underqualified for

Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix?

We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin.

We cover:

• why activity is often mistaken for strategy

• how marketers build strategic credibility over time

• what KPI dips are really telling you

• how to slow the room down when pressure ramps up

• the difference between fixing tactics and fixing the real problem

Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.

What does it actually take to build a high-performing team - that stands up for years to come?

In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term.

Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place.

We talk about:

• why loyalty is built slowly, not incentivised
• how leaders need to change as organisations grow
• the role empathy plays in high-performing teams
• how neurodivergent thinking shapes better leadership
• what skills will still matter as AI reshapes marketing

What actually makes a great PR pitch land - and what gets lost when you let AI write it for you?

Lizi Sprague started out cold-calling journalists from a pitch pod and faxing press releases for London ad agencies. Now she runs Songue PR, a San Francisco-based agency helping deep-tech companies build credibility in the AI age.

This episode is part war story, part wake-up call:

• what she learned from getting rejected 63 times (and still getting in)
• how pitchcraft actually works in 2025 - and why ChatGPT isn’t your shortcut
• what UK brands keep getting wrong about launching in the US
• and why earned media is becoming critical again in a world shaped by LLM search

If you’re building a comms career, scaling a brand, or just wondering what PR actually does these days, this one’s worth your time.

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Ever landed a role you didn’t quite feel ready for - and had to get good, fast?

Brandt Bodamer knows the feeling.

He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of Digital Marketing for Dummies in his bag. That leap became the foundation of a career that’s since taken him into agency leadership and founding Adduro.io - a growing adtech firm helping brands show up across streaming and audio platforms.

But this isn’t just a startup story.

We get into:

• How to earn credibility without faking it
• What it really takes to grow fast when you feel out of your depth
• Making the shift from capable doer to credible leader
• What building a business without investor cash actually looks like

Hosted on Acast. See acast.com/privacy for more information.

Getting the title is one thing. Getting taken seriously as a leader is another.

Louise Thompson knows that gap well. She spent years as a comms director before moving into coaching, and she’s worked with plenty of smart marketers who’ve found the step up tougher than expected.

We get into:

• why outputs don’t cut it at senior level - it’s all about outcomes
• the behind-the-scenes groundwork that makes meetings easier
• how to stop micromanaging without losing standards
• finding a leadership style that feels like you, not a copy-and-paste

If you’ve just stepped up to head-of or director, or want to position yourself as ready for the next big leap, there's plenty here for you.

Hosted on Acast. See acast.com/privacy for more information.