『Marketing Careers Uncovered』のカバーアート

Marketing Careers Uncovered

Marketing Careers Uncovered

著者: Dave Heywood
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Exploring the personal and professional development journeys of marketers from a wide range of backgrounds and industries.


Join us as we dive into their highs, lows, and everything in between, uncovering practical, pragmatic insights and takeaways that you can apply to your own career.

Hosted on Acast. See acast.com/privacy for more information.

Dave Heywood
マーケティング マーケティング・セールス 個人的成功 出世 就職活動 経済学 自己啓発
エピソード
  • The truth about building high-performing teams - with Mick Rigby, Founder & CEO at Yodel Mobile
    2025/11/18

    What does it actually take to build a high-performing team - that stands up for years to come?


    In this episode I sit down with Mick Rigby, founder and CEO of Yodel Mobile, to dig into the real work behind long-term team performance. Mick’s kept his senior team together for close to a decade, grown people from interns into leaders, and adapted his own leadership style through start-up chaos, growth, and a post-sale transition into a much bigger parent company.


    Here’s what we get into:


    • how to grow people at the pace they are ready for
    • why loyalty lasts when you back people early and often
    • how neurodiversity shapes leadership, decision making and pressure
    • the shift from micromanaging to macromanaging as you scale
    • what part of marketing AI will change - and what it won’t touch
    • why creative intelligence and human judgement are rising in value again
    • the leadership habits that actually keep teams together for a decade


    Hosted on Acast. See acast.com/privacy for more information.

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    46 分
  • Getting in on PR’s second renaissance - with Lizi Sprague, Co-Founder at Songue PR
    2025/11/04

    What actually makes a great PR pitch land - and what gets lost when you let AI write it for you?


    Lizi Sprague started out cold-calling journalists from a pitch pod and faxing press releases for London ad agencies. Now she runs Songue PR, a San Francisco-based agency helping deep-tech companies build credibility in the AI age.


    This episode is part war story, part wake-up call:

    • what she learned from getting rejected 63 times (and still getting in)
    • how pitchcraft actually works in 2025 - and why ChatGPT isn’t your shortcut
    • what UK brands keep getting wrong about launching in the US
    • and why earned media is becoming critical again in a world shaped by LLM search


    If you’re building a comms career, scaling a brand, or just wondering what PR actually does these days, this one’s worth your time.

    Hosted on Acast. See acast.com/privacy for more information.

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    50 分
  • Learning fast. Leading faster, with Brandt Bodamer - Founder at Adduro.io
    2025/10/21

    Ever landed a role you didn’t quite feel ready for - and had to get good, fast?


    Brandt Bodamer knows the feeling.


    He took on a digital marketing role overseas with little more than curiosity, hustle, and a copy of Digital Marketing for Dummies in his bag. That leap became the foundation of a career that’s since taken him into agency leadership and founding Adduro.io - a growing adtech firm helping brands show up across streaming and audio platforms.


    But this isn’t just a startup story.


    We get into:

    • How to earn credibility without faking it
    • What it really takes to grow fast when you feel out of your depth
    • Making the shift from capable doer to credible leader
    • What building a business without investor cash actually looks like

    Hosted on Acast. See acast.com/privacy for more information.

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    48 分
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