Over the last couple of years, the best advice I’ve given and the most impactful work I’ve done has hit a very specific area. It’s the point where an ambitious B2B firm wants to scale up, but realise what got them here won't get them there.

Scale isn't a show about corporate theory or academic marketing fluff. It’s short, practical, accessible advice for B2B leaders and business directors on how to build repeatable growth engines, clarify market logic, and set up commercial infrastructure your team actually wants to run off.

The first few of episodes are already live. Subscribe below at:

• 🍏 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scale-an-ox7-partners-podcast/id1896498959

• 🎧 Spotify: https://open.spotify.com/show/4Np0A1ZuyKVl4zJva5XmBv

• 📺 YouTube: https://www.youtube.com/watch?v=A2UONiyb_yg&list=PL5VPpiVIp4hslteAQakp_H5eJXNjJsH13

We’re conditioned to believe that success means moving up. One promotion at a time, a bigger job title title, and more people working under you.

But for Meg Gowell, reaching Director level at Typeform meant spending thirty hours a week in meetings, managing a team of eleven, and watching her own technical skills start to rot. On paper, she’d made it. In reality, she was becoming so far removed from the craft that she was losing her edge just as AI began rewriting the industry rules.

In this episode, Meg explains how the linear career path wasn't right for her, and why she did the unthinkable: walking away from the status of a big leadership role to get her hands back on a keyboard as a solo operator.

We discuss:

The identity crisis of management: Why the traditional ladder inevitably turns you into a professional meeting-attendee.

The challenges of breaking into SaaS: How Meg used her background as a luxury wedding planner to bypass traditional tech gatekeepers and get into the room with hiring managers.

The value of staying dangerous: Why staying close to the plumbing of your tools is the only real safety net left in marketing.

The reality of the modern job hunt: Why 'Easy Apply' is a black hole, and how to build a public presence so companies source you instead.

We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better.

We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how frameworks, templates, and AI are shaping the way decisions get made inside marketing teams, and what happens when tools start doing more of the thinking than the people using them.

We explore:

• Why teams are still driven towards vanity metrics
• How frameworks can easily become constraints
• Why even senior leaders get pulled into 'confident but wrong' AI outputs
• The growing risk of decision-making without real understanding underneath the tools
• Why education and context matter more than ever in a tool-heavy world

Are your tools improving your thinking, or replacing it?

Subscribe for the Extended Cut – Where we go further into how AI systems mislead depending on context, why localisation breaks most assumptions, and what businesses keep getting wrong when scaling approaches across markets.