Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity
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Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity
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概要
What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix?
We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin.
We cover:
why activity is often mistaken for strategy
how marketers build strategic credibility over time
what KPI dips are really telling you
how to slow the room down when pressure ramps up
the difference between fixing tactics and fixing the real problem
Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.