『It's time for social to grow up - with Beth Thomas, Co-Founder at Slice』のカバーアート

It's time for social to grow up - with Beth Thomas, Co-Founder at Slice

It's time for social to grow up - with Beth Thomas, Co-Founder at Slice

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If we stopped posting tomorrow, would anyone care?

Social isn’t the new kid on the block anymore. But too many teams are still stuck in the churn - posting constantly without being clear what job social is actually doing for the business.

Beth Thomas has seen this from every angle. Platform-side at TikTok. Brand-side at Deliveroo. Now as Co-Founder of Slice, working with teams trying to bring clarity and intent back into social.

Drawing on what she’s learned inside fast-moving brands and from sitting at the platform level, she breaks down:

  • Why content pillars aren’t a strategy
  • How Ryanair used social to shift brand perception
  • What “grown up” social actually looks li
  • Why most reporting is measuring the wrong things
  • And what it really means to earn respect at the top table
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