Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com
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Why go-to-market is more than campaigns - with Luis Clark, EMEA GTM lead at Monday.com
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概要
Too many marketers still think GTM means picking channels and launching campaigns. But that’s just the end of the process.
Luis Clark, EMEA go-to-market lead at Monday.com breaks down what GTM actually means inside a complex, multi-product, global business. We talk about how sales, product and marketing should pull together, why storytelling alone won’t land your proposition, and how to stop mistaking marketing execution for commercial strategy.
You’ll hear:
- how Luis reinvented himself from radio DJ to SaaS GTM lead
- what really causes GTM confusion (and how to fix it)
- why standing still is the riskiest option of all
- and how to build confidence in a job you feel underqualified for
Some smart, straight-talking advice for anyone trying to connect marketing to business impact - or make their own leap into a more strategic role.