In this episode of Future Proofed, Kyle Coleman chats with Sam Jacobs, Founder and CEO of Pavilion, about the evolution of go-to-market strategies in today's complex business landscape.

Sam shares his insights on navigating the pressure and short tenures facing CROs and CMOs, and how Pavilion's community of 10,000+ executives is helping members build better companies and become the best versions of themselves.

3 Key Takeaways

1. Go-to-market has replaced sales as companies shift focus from growth-at-any-cost to profitable, efficient growth. Retention is becoming more important than new business, requiring intentional alignment between sales, marketing, customer success, revenue operations and the CEO.

2. Setting realistic revenue targets and investing in sales efficiency through quality data, infrastructure and enablement are key to sustainable growth. The days of endlessly adding headcount without the right foundation are over.

3. AI is still in its early innings but holds immense potential to accelerate GTM strategies, from hyper-personalizing outbound at scale to analyzing hiring trends for smarter account planning. The bar for venture funding has gotten higher, making capital efficiency and valuation management critical.

For any go-to-market executive looking to build a durable, high-growth company in today's environment, this episode is a must-listen.

Sam and Kyle dive deep into the metrics, mindsets and strategies needed to achieve profitable, efficient growth.

Expect an engaging discussion packed with actionable insights on leveraging AI, investing in infrastructure, and putting the customer at the center of your GTM engine. Don't miss it!