Season 2 of Future-Proofed kicks off with a fresh new voice—Ryane, the new co-host and Product Marketing Manager at Copy.ai. In this episode, Ryane shares her professional journey, unique onboarding story, and hands-on experiences leveraging AI productivity tools to drive impactful product launches.

Ryane steps in as co-host, bringing a background from Salesforce, Gong, Clary, and adjunct teaching at Loyola Chicago.

In this episode of Future Proof, host Nathan Thompson interviews Vanessa Silva, a content creator and strategist with over a decade of experience. Vanessa shares insights on how AI has transformed content creation workflows since she started in 2010.

Key Themes:

1. Evolution of content creation processes
2. AI as an assistant, not a replacement
3. Balancing efficiency and creativity
4. Streamlining content distribution
5. Maintaining quality with AI tools

Highlights:

• Vanessa describes the manual, time-consuming content creation process from 2010-2015, contrasting it with today's AI-assisted workflows.

• AI tools have dramatically reduced production time, allowing podcast episodes to be created and distributed in one day versus 2-3 days previously.

• Vanessa emphasizes using AI as an assistant for repetitive tasks while maintaining human creativity and strategic thinking.

• Content distribution and repurposing have been streamlined through AI, though some tasks like scheduling remain manual.

To maintain quality, Vanessa recommends:

• Thinking from the audience's perspective
• Using AI for idea generation when stuck
• Avoiding over-reliance on AI-generated content
• Ensuring brand guidelines and tone of voice are followed

Quote: "Don't lean too much on AI to do everything for you. It is an assistant. It is not replacing you." - Vanessa Silva

Vanessa balances freelance content creation work with running a web development agency - Uzumibi Agency -, specializing in HR, entertainment, and social media content.

In this episode of Future Proofed, Nathan Thompson explores how AI is transforming brand voice management, addressing long-standing challenges in maintaining consistency across multiple marketing channels.

Key Takeaways:

1. Traditional brand voice struggles with inconsistency due to multiple channels, subjective interpretations, and staff turnover.
2. AI offers a solution for codifying and maintaining consistent brand voice across all channels.
3. Implementing AI involves uploading brand guidelines and creating channel-specific workflows.
4. Benefits include improved consistency, reduced impact of staff changes, and more efficient content creation.
5. Defining clear brand voice guidelines and regularly updating documentation is crucial.

Thompson argues that true brand voice consistency has been nearly impossible to achieve without AI, especially for large teams and multiple channels. He states, "As far as I can tell, brand voice has... been more a fun idea than a reality until now with AI."

The podcast highlights how AI platforms like Copy.ai can be used to create workflows that maintain brand consistency: "We can take our value propositions, our product lists, all of the information about the problems that we solve... and store it so it's trained and ready to go."

Thompson emphasizes the efficiency gains, noting, "You don't have to worry about turnover as much anymore... you can quickly get a new writer to use the same workflow as the past writer."

In conclusion, Thompson encourages marketers to embrace AI for brand voice management: "This is absolutely the year to strike on this."