In this episode of the Loan Officer Breakfast Club, Chris Johnstone reveals why customizing your ChatGPT isn’t just a tech trick—it’s a business game changer. With ChatGPT quickly replacing Google as the go-to tool for consumers researching mortgages, Chris explains how loan officers can position themselves to show up in AI-driven recommendations.

You’ll learn how to tweak your ChatGPT settings, build a local brand inside the AI, and automate weekly market updates that land you top-of-mind with agents and prospects. If you're not already using AI to grow your pipeline, this episode is the wake-up call you need.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Owen Lee breaks down the latest developments on Trigger Leads legislation and what it means for loan officers. With the bill now passing both the House and Senate, we're closer than ever to major changes—but they're not what you might expect. Owen explains why Trigger Leads aren't going away completely, what new limits are coming, and how to stay competitive in a post-legislation market. He also shares the crucial step loan officers need to take now to keep access to these leads. This is a must-watch for anyone serious about protecting their pipeline and staying ahead in today’s lending environment.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In the final segment of this episode, Chris Johnstone unveils a powerful method to get ahead of the competition: reverse engineering ChatGPT to identify the exact websites and platforms where your content should be posted. By analyzing where ChatGPT pulls its data from, you can strategically place content so that when prospects ask for mortgage help, you are the one recommended.

This isn’t theory—it’s a real-world blueprint for making AI work for you. If you want Chris’s team to implement this strategy for you, visit http://loanofficerbrand.com.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

On this episode of the Loan Officer Breakfast Club, Frank Garay introduces a game changing lead generation tool for loan officers: https://linkybot.ai/. Created by Casey O'Toole, this AI-powered platform automates meaningful LinkedIn conversations and sets real appointments with your ideal targets—be it real estate agents, contractors, or first responders.

Casey breaks down how LinkyBot leverages advanced targeting and your unique brand voice to engage prospects and warm them up before handing them off for a scheduled call. Plus, it integrates with your CRM to streamline follow-up and build a dynamic, growing database. Want to try it yourself? Use code LOBC at checkout for 20% off at https://linkybot.ai/.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s LOBC, Steve Kyles delivered a simple but powerful reminder: success in this business doesn't start with motivation—it starts with a decision. He unpacked the difference between knowing what to do and actually doing it, and how making a clear choice is what separates top performers from the rest. Whether it's deciding to stop skipping calls or finally dialing in your lead follow-up, this episode will challenge you to move from hesitation to action. If you’ve been stuck waiting for the “right moment,” this is the wake-up call you need.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Why aren’t you getting more referrals? Carl breaks down the three silent killers that could be holding your mortgage business back—and they’re simpler than you think. In this episode of the Loan Officer Breakfast Club, we unpack why not asking for the business, not being visible, and not answering your phone might be costing you big-time. If you’re tired of missed opportunities and want to start earning the referrals you deserve, this conversation is your wake-up call. Watch now to find out how to fix these habits fast.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Owen Lee breaks down the latest and most significant development yet in the fight against trigger leads. In this update, he shares that the Trigger Lead Abatement Act has just passed unanimously out of the House Financial Services Committee—a rare and fast-moving step in Washington. The bill now heads to the House floor, with bipartisan Senate support already in place. Owen explains what the bill does, how it protects borrower privacy, and why this is a critical win for loan officers fighting to keep their deals from being poached. This isn’t just talk—it’s real progress.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Brandon Barnum, CEO of Raving Referrals, reveals the powerful strategies behind building a thriving referral-based business. A former loan officer himself, Brandon shares how loan officers can position themselves as authorities by leading value-packed presentations to real estate agents—and turn every talk into a steady flow of leads.

Learn how to run a 2-hour workshop that pinpoints referral gaps, teaches agents how to ask for more business, and positions you as a trusted partner in their success. Plus, get free access to exclusive content at http://ravingreferrals.com using the code "Animals".

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com