In this episode of the Loan Officer Breakfast Club, Chris Johnstone reveals why customizing your ChatGPT isn’t just a tech trick—it’s a business game changer. With ChatGPT quickly replacing Google as the go-to tool for consumers researching mortgages, Chris explains how loan officers can position themselves to show up in AI-driven recommendations.

You’ll learn how to tweak your ChatGPT settings, build a local brand inside the AI, and automate weekly market updates that land you top-of-mind with agents and prospects. If you're not already using AI to grow your pipeline, this episode is the wake-up call you need.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Owen Lee breaks down the latest developments on Trigger Leads legislation and what it means for loan officers. With the bill now passing both the House and Senate, we're closer than ever to major changes—but they're not what you might expect. Owen explains why Trigger Leads aren't going away completely, what new limits are coming, and how to stay competitive in a post-legislation market. He also shares the crucial step loan officers need to take now to keep access to these leads. This is a must-watch for anyone serious about protecting their pipeline and staying ahead in today’s lending environment.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In the final segment of this episode, Chris Johnstone unveils a powerful method to get ahead of the competition: reverse engineering ChatGPT to identify the exact websites and platforms where your content should be posted. By analyzing where ChatGPT pulls its data from, you can strategically place content so that when prospects ask for mortgage help, you are the one recommended.

This isn’t theory—it’s a real-world blueprint for making AI work for you. If you want Chris’s team to implement this strategy for you, visit http://loanofficerbrand.com.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com