Send us a text

A late-night voicemail says your Google Business Profile has an “urgent keyword issue” and services may be disrupted by 5 p.m. On the surface, it sounds helpful; listen closely and it’s a masterclass in AI polish, repeated script lines, and a pitch designed to trigger fear before thought. We unpack why “keywords” don’t exist in Google Business Profile the way scammers imply, how to spot synthetic cadence, and the real risks that begin the moment you call back or share your screen.

From there, we widen the lens to a tougher reality: even official platform reps—Google and Meta—can lean on pressure and half-truths when end-of-quarter incentives hit. We share how to handle those calls without burning bridges or your budget: ask for recommendations in writing, keep account control, and verify changes against business goals. You’ll hear practical ways to evaluate advice, like testing auto-created assets in a contained environment, monitoring search terms and creatives daily, and prioritizing exclusions, measurement, and brand safety over shiny toggles that promise quick wins.

Most important, we offer a simple playbook to stay safe and sane. Verify alerts inside the platform, not via email links or caller prompts. Inspect sender domains, avoid inbound links, and never grant access on the spot. Build a routine that transforms urgency into a checklist so your team can protect data, ad spend, and reputation. If you’ve seen suspicious messages or high-pressure pitches, send them our way—sharing examples helps everyone spot the patterns faster.

If this helped, follow the show, leave a review, and pass it to a business owner who needs a calmer plan for the next “urgent” call.

Send us a text

Ever looked at those gorgeous product photos in magazines and wondered how you could possibly create something similar for your small business without spending thousands on professional photographers? The game has officially changed.

The latest episode of our podcast dives deep into Google's groundbreaking AI image generation tool called "Nano Banana," which is revolutionizing product photography as we know it. We put this powerful technology to the test with challenging medical supplies - from cold medicine to complex nebulizers with multiple components - and the results were nothing short of astonishing.

Within minutes, the AI transformed basic product images into stunning lifestyle shots that would typically require professional photographers, expensive equipment, proper lighting, and extensive post-production work. The depth of field, lighting, background elements, and overall composition rivaled professional photography, all created with minimal input and technical knowledge.

While not without limitations (it occasionally alters product details and includes a removable watermark), the technology represents a democratizing force in marketing. Small business owners who previously couldn't afford professional product photography can now create compelling visual assets for websites, social media, and advertising campaigns. We also share insights from a recent Google AI seminar, discussing additional tools like Wisk that provide even more guidance through the image generation process.

Ready to transform your product photography game? Give Nano Banana a try today and watch your marketing visuals reach new heights without breaking the bank. Don't forget to subscribe for more weekly tips and strategies to help your small business thrive in the digital landscape!

Send us a text

In this episode, Isaac gets hands-on with Meta’s Gen 1 smart glasses to see if they live up to the buzz. From build quality to real-world use, we break down what’s actually inside—and if it’s worth the hype. Whether you’re a tech junkie or a small biz owner eyeing wearable content tools, this is one episode you don’t want to miss.

📌 Subscribe for weekly episodes on social media trends, email marketing, paid ads, branding, and everything you need to market smarter.

🔥 Got a question or topic you want us to cover? Drop a comment or DM us—we might feature it in an episode!

🎧 Listen on Spotify and Apple Podcasts

📲 Follow us on Instagram and Facebook - @Launchingpros

🌐 More resources at launchingpros.com

#DigitalMarketing #SmallBusiness #SocialMediaMarketing #LaunchingPros

Send us a text

Why do some people succeed while others struggle? This question sits at the heart of our entrepreneurial journeys, and the answer might surprise you. Beyond luck and timing, success often comes down to momentum and mindset—specifically, how we handle our early attempts and whether we fall into the trap of learned helplessness.

Through a fascinating experiment, we uncover how people primed for failure with impossible tasks became less likely to solve problems they were perfectly capable of tackling. The implications for entrepreneurs are profound. When we experience early failures, we often internalize the belief that future efforts will also fail, creating a self-fulfilling prophecy that limits our potential. Conversely, small early wins build confidence and momentum that propel us forward through increasingly difficult challenges.

Social media amplifies this phenomenon by bombarding us with seemingly overnight success stories and inflated income claims. We discuss why comparing your chapter one to someone else's chapter twenty leads to unnecessary frustration and how defining success on your own terms is crucial. What if making $300,000 monthly requires sacrifices in areas you value most, like family time or personal well-being? True success aligns with your personal priorities, not someone else's highlight reel. We share practical strategies for building momentum through intentionally small wins, breaking down intimidating tasks, and celebrating progress rather than fixating on perfection. Whether in business, parenting, or personal growth, this mindset shift can transform your relationship with success and failure.

Ready to break free from the comparison trap and build momentum your way? Subscribe to our podcast for weekly news, tips, and best practices for growing your small business, and visit launchingpros.com for free resources designed to launch and grow your business online.

Send us a text

Analytics discrepancies can drive even the most seasoned marketers to frustration. When faced with conflicting data between Shopify and Google Analytics, how do you make informed decisions about your marketing strategy? This question sits at the heart of our latest client case study.

We've discovered that since the transition to GA4, many marketers (ourselves included) have developed significant trust issues with Google's flagship analytics platform. The new interface and measurement methodology have created challenges that require a hybrid approach: trusting Shopify for revenue data while leveraging GA4 for attribution insights. This balancing act has become crucial for businesses looking to understand their true performance metrics.

Our client's recent homepage redesign provided a fascinating look at how analytics can sometimes tell misleading stories. While conversion rates improved significantly, we uncovered a 79% decrease in homepage sessions – a direct result of shifting advertising focus to a new, lower-margin product. This revealed a fundamental truth about conversion optimization: higher conversion rates aren't always indicative of success, especially when they come at the expense of traffic volume. The real goal should be maximizing total conversions and revenue, not just percentage rates.

The solution requires a sophisticated, multi-channel funnel approach. By strategically distributing ad budgets between new products and established high-margin offerings, businesses can balance customer acquisition with profitability. Sometimes, counterintuitively, directing traffic to the homepage rather than product pages creates a discovery journey that increases purchase commitment.

Are you facing similar challenges with your e-commerce analytics? Have you developed a systematic approach to testing marketing changes and measuring their impact? Join the conversation and share your experiences with navigating the complex world of digital marketing analytics.

Send us a text

The digital landscape is changing before our eyes. Google's new AI Mode represents a fundamental shift in how we search for information online—and the implications for businesses are enormous.

We take you on a revealing journey through Google's AI-powered search experience, demonstrating how traditional pages of results are being replaced by concise AI summaries with drastically fewer visible sources. What happens when a search that would normally display dozens of options now only shows seven products or six local businesses? Where do all the other results go? And perhaps most surprisingly—where are all the ads?

This transformation creates a challenging new reality for digital visibility. Small businesses and newcomers face an uphill battle to appear in these limited AI overviews. We discuss practical strategies to improve your chances, from creating high-quality content that larger platforms would want to feature to implementing technical SEO elements like rich snippets. For local businesses, maintaining an optimized Google Business Profile becomes more crucial than ever.

The search engine optimization landscape is struggling to adapt, with many experts simply repackaging traditional SEO advice without truly understanding what will work in this new AI-driven environment. As we navigate this uncertain territory together, one thing is clear: digital visibility is becoming more competitive than ever, and businesses need to start preparing now.

Ready to future-proof your online presence? Visit launchingpros.com for free resources and courses designed to help your business thrive in the evolving digital landscape. Subscribe to our podcast for weekly updates on the latest trends, tips, and strategies to keep your business ahead of the curve.

Send us a text

What happens when AI steps beyond answering questions and starts taking real-world actions? We dive headfirst into testing Perplexity's groundbreaking Comet browser with its integrated AI assistant capabilities, witnessing firsthand how digital agents are evolving from conversational tools into autonomous task performers.

The episode begins with a practical test: making a restaurant reservation at a popular Nashville eatery. We watch in real-time as the AI agent navigates reservation systems, searches for availability, and prepares to complete the booking process—all significantly faster than previous experiences with other AI tools that took upwards of 20 minutes for similar tasks. The transparency of seeing the agent work—clicking through websites, interacting with dropdown menus, and navigating booking platforms—offers a fascinating glimpse into how these technologies function behind the scenes.

Our conversation takes a critical turn as we explore the implications of entrusting AI agents with sensitive information like credit card details. Where do we draw the line between convenience and security? We contemplate the psychological difference between having payment information saved in a browser (where humans initiate purchases) versus allowing an autonomous agent to make transactions on our behalf. The episode culminates with an impressive demonstration of the AI creating a comprehensive three-day Nashville itinerary in seconds—complete with museum recommendations, dining options, and entertainment suggestions—a task that would typically require substantial human research time. While highlighting current limitations, like failing to ask about budget constraints or personal preferences, the demonstration showcases the tremendous potential these tools hold for streamlining everyday tasks and decision-making processes.

Ready to explore how AI agents could transform your daily workflow and business operations? Subscribe now for weekly insights on emerging technologies and practical strategies to leverage them for your small business growth!

Send us a text

Have you been sharing sensitive information with ChatGPT without realizing who might access it? We dive into the recent controversy surrounding OpenAI's decision to make certain chats discoverable by search engines like Google—and the swift backlash that followed.

We explore a fascinating theory about whether users could potentially "game" AI systems through repetitive inputs, similar to early SEO tactics. Could repeatedly telling ChatGPT that your fictional company is "the best in 2025" eventually influence its recommendations to others? This potential vulnerability raises important questions about how AI systems learn and share information.

The conversation shifts to practical concerns about data privacy when using AI tools for business. We discuss the often-overlooked risks of uploading PDFs containing sensitive information and explain the difference between sharing chat links versus continuing conversations. For businesses handling confidential data, we break down your privacy options: from the Teams plan "sandbox" environment that prevents your data from training the model (starting at $50 monthly for two licenses) to simply adjusting settings in the Personal Pro plan. Whatever your approach, one thing is clear—as AI becomes increasingly integrated into our workflows, understanding data privacy has never been more crucial.

Ready to protect your business information while still leveraging the power of AI? Follow our podcast for weekly news, tips and best practices designed specifically for small business owners navigating the digital landscape. Visit launchingpros.com for free resources to help grow your business online.