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A late-night voicemail says your Google Business Profile has an “urgent keyword issue” and services may be disrupted by 5 p.m. On the surface, it sounds helpful; listen closely and it’s a masterclass in AI polish, repeated script lines, and a pitch designed to trigger fear before thought. We unpack why “keywords” don’t exist in Google Business Profile the way scammers imply, how to spot synthetic cadence, and the real risks that begin the moment you call back or share your screen.

From there, we widen the lens to a tougher reality: even official platform reps—Google and Meta—can lean on pressure and half-truths when end-of-quarter incentives hit. We share how to handle those calls without burning bridges or your budget: ask for recommendations in writing, keep account control, and verify changes against business goals. You’ll hear practical ways to evaluate advice, like testing auto-created assets in a contained environment, monitoring search terms and creatives daily, and prioritizing exclusions, measurement, and brand safety over shiny toggles that promise quick wins.

Most important, we offer a simple playbook to stay safe and sane. Verify alerts inside the platform, not via email links or caller prompts. Inspect sender domains, avoid inbound links, and never grant access on the spot. Build a routine that transforms urgency into a checklist so your team can protect data, ad spend, and reputation. If you’ve seen suspicious messages or high-pressure pitches, send them our way—sharing examples helps everyone spot the patterns faster.

If this helped, follow the show, leave a review, and pass it to a business owner who needs a calmer plan for the next “urgent” call.

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Ever looked at those gorgeous product photos in magazines and wondered how you could possibly create something similar for your small business without spending thousands on professional photographers? The game has officially changed.

The latest episode of our podcast dives deep into Google's groundbreaking AI image generation tool called "Nano Banana," which is revolutionizing product photography as we know it. We put this powerful technology to the test with challenging medical supplies - from cold medicine to complex nebulizers with multiple components - and the results were nothing short of astonishing.

Within minutes, the AI transformed basic product images into stunning lifestyle shots that would typically require professional photographers, expensive equipment, proper lighting, and extensive post-production work. The depth of field, lighting, background elements, and overall composition rivaled professional photography, all created with minimal input and technical knowledge.

While not without limitations (it occasionally alters product details and includes a removable watermark), the technology represents a democratizing force in marketing. Small business owners who previously couldn't afford professional product photography can now create compelling visual assets for websites, social media, and advertising campaigns. We also share insights from a recent Google AI seminar, discussing additional tools like Wisk that provide even more guidance through the image generation process.

Ready to transform your product photography game? Give Nano Banana a try today and watch your marketing visuals reach new heights without breaking the bank. Don't forget to subscribe for more weekly tips and strategies to help your small business thrive in the digital landscape!

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In this episode, Isaac gets hands-on with Meta’s Gen 1 smart glasses to see if they live up to the buzz. From build quality to real-world use, we break down what’s actually inside—and if it’s worth the hype. Whether you’re a tech junkie or a small biz owner eyeing wearable content tools, this is one episode you don’t want to miss.

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