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A late-night voicemail says your Google Business Profile has an “urgent keyword issue” and services may be disrupted by 5 p.m. On the surface, it sounds helpful; listen closely and it’s a masterclass in AI polish, repeated script lines, and a pitch designed to trigger fear before thought. We unpack why “keywords” don’t exist in Google Business Profile the way scammers imply, how to spot synthetic cadence, and the real risks that begin the moment you call back or share your screen.

From there, we widen the lens to a tougher reality: even official platform reps—Google and Meta—can lean on pressure and half-truths when end-of-quarter incentives hit. We share how to handle those calls without burning bridges or your budget: ask for recommendations in writing, keep account control, and verify changes against business goals. You’ll hear practical ways to evaluate advice, like testing auto-created assets in a contained environment, monitoring search terms and creatives daily, and prioritizing exclusions, measurement, and brand safety over shiny toggles that promise quick wins.

Most important, we offer a simple playbook to stay safe and sane. Verify alerts inside the platform, not via email links or caller prompts. Inspect sender domains, avoid inbound links, and never grant access on the spot. Build a routine that transforms urgency into a checklist so your team can protect data, ad spend, and reputation. If you’ve seen suspicious messages or high-pressure pitches, send them our way—sharing examples helps everyone spot the patterns faster.

If this helped, follow the show, leave a review, and pass it to a business owner who needs a calmer plan for the next “urgent” call.