What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill?

In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose.

Together, they explore how intuition, emotional intelligence, and authenticity are not only personal strengths but powerful tools for leadership, communication, and influence. Lia offers practical steps for tuning into your inner guidance, building confidence, and making aligned decisions that lead to both fulfillment and sustainable success.

Whether you’re seeking to grow your business, connect more deeply with clients, or lead with greater clarity, this conversation is an inspiring reminder that intuition is a skill anyone can develop – and a catalyst for building work that truly connects with your values, your vision, and the people you serve.

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Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start.

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What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management?

In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency.

From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters.

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In industries where fire and safety take center stage, women are still fighting to claim their space. But what happens when two trailblazers decide to create a movement to empower the women shaping the future of fire protection?

In this inspiring episode, Giulia welcomes Niina Beltowski, Key Account Manager at Viking Nordic and co-founder of K(vinn)-Faktor, an association dedicated to supporting women in the fire protection industry. From the first female salesperson at her company to a key supporter building a fast-growing community of over 60 women, Niina shares her journey, challenges, and bold vision for a more inclusive future.

Niina opens up about the pressure of navigating male-dominated spaces, the power of authenticity, and how clear communication and shared purpose can help foster respect in even the most traditionally male-dominated environments. Whether you’re in tech, engineering, or any other male-heavy industry, Niina’s story will inspire you to show up as yourself, and create room for others to do the same.

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Given the current climate where DEI efforts are increasingly scrutinized, scaled back, or politicized, Jenny Chen, founder and CEO of Catalais Consulting, joins Giulia for a candid and powerful conversation about what it truly takes to build inclusive, equitable workplaces that go beyond performative gestures.

With a background in investment sales and deep personal experience navigating the corporate world as a woman of color, Jenny pulls back the curtain on performative D&I efforts—and offers a blueprint for real, systemic change. From restructuring outdated business processes to fostering genuine sponsorship over surface-level mentorship, Jenny explains why respect, intentionality, and leadership accountability are key to creating workplaces where everyone can thrive.

Whether you're a business leader, HR professional, or advocate for inclusion, this episode will challenge you to rethink your approach to equity at work—and give you tools to start making a difference today.

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As artificial intelligence continues to evolve at an unprecedented rate, a pressing question looms: Should we, as humans, be afraid of AI, or is it simply the next step in our technological evolution? With fears that AI will replace jobs, disrupt industries, and redefine how we work, it’s natural to wonder about our place in a world increasingly dominated by machines. But instead of fearing the rise of AI, perhaps the real challenge is how we adapt. How can we stay relevant in a landscape that’s changing rapidly, without losing the very essence of what makes us human? In this article, we’ll explore how to harness AI’s potential while preserving the qualities that make us irreplaceable—creativity, emotional intelligence, and the unique human touch.

In this insightful episode, Giulia welcomes Joan Palmiter-Bajorek, linguist, ex-academic, and founder of Women in Voice, to explore the intersection of AI, gender equality, and career resilience in an ever-changing tech landscape.

Joan brings a wealth of personal experience to the table—having navigated two layoffs in the AI sector, she turned her challenges into a roadmap for others through her new book Your AI Roadmap. From building a standout personal brand to advocating for more inclusive datasets, Joan shares her unique perspective on how individuals and organizations can thrive during this era of digital disruption.

This episode is a must-listen for anyone wondering how to future-proof their career, navigate tech’s volatility, and push for equity in a male-dominated industry.

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Traditional economic models prioritize profit and endless growth, often at the expense of social and ecological well-being. But what if there was a better way?

In this thought-provoking episode, we welcome Jennifer Brandsberg Engelmann, an expert in regenerative economics, to explore how economic education can evolve to address today’s pressing global crises. From the Donut Economics model to the overlooked role of households and commons in economic systems, Jennifer shares how shifting our perspective on value and sustainability can pave the way for a more inclusive and resilient future.

Together, Jennifer and Giulia discuss the urgent need to rethink economic education, the barriers to change, and the optimism surrounding this movement. If you've ever questioned whether our economic system truly serves people and the planet, this episode is a must-listen.

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As we leave another International Women's Day behind, the conversation about gender equity in the workplace remains more important than ever.

True gender equality isn’t about good intentions—it’s about data-driven change that dismantles bias and creates real opportunities for everyone.

In this special episode, we welcome Iris Bohnet, Harvard professor, behavioral economist, and co-author of Make Work Fair: Data-Driven Design for Real Results. Iris challenges the myths surrounding fairness, diversity, and meritocracy, offering research-backed strategies to make workplaces more equitable.

From why traditional diversity efforts fail to how data can drive real change, this conversation is a powerful reminder that fairness benefits not just women, but entire organizations and economies.

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