What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill?

In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose.

Together, they explore how intuition, emotional intelligence, and authenticity are not only personal strengths but powerful tools for leadership, communication, and influence. Lia offers practical steps for tuning into your inner guidance, building confidence, and making aligned decisions that lead to both fulfillment and sustainable success.

Whether you’re seeking to grow your business, connect more deeply with clients, or lead with greater clarity, this conversation is an inspiring reminder that intuition is a skill anyone can develop – and a catalyst for building work that truly connects with your values, your vision, and the people you serve.

Click here for full show notes and resources mentioned in the episode.

Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values.

In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story.

Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear.

Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start.

Click here for show notes and resources mentioned in this episode.

What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management?

In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency.

From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters.

Click here for show notes and resources mentioned in this episode.