Events can be one of the most practical ways for a local business to attract people, build visibility, and create new business opportunities. But an event only works when it is built around the right audience from the start.

In this episode, Jennifer R. Glass and Patricia Reszetylo continue their discussion on hyper-local marketing and look at how local businesses can use events to bring better-fit prospects through the door. Events can include workshops, lunch and learns, community events, city-wide activities, block-style events, partner-hosted events, or events where the business participates rather than hosts.

The key point is simple: do not start with the event. Start with the person you want to attract. A pizza shop trying to reach families, a shoe store trying to build local visibility, an accounting firm trying to reach business owners, or a bank trying to connect with commercial clients all need different event strategies.

Patricia explains that businesses need to think through the full path before the event begins: who the audience is, what matters to them, what the event should be called, how it should be promoted, whether attendees need to register, how contact information will be collected, and what follow-up happens after the event. Without those pieces, even a well-attended event can become a missed opportunity.

Jennifer adds that partnerships can make local events even stronger. Accountants, banks, restaurants, media outlets, and other local businesses may help expand reach, add credibility, and introduce the business to people it may not reach alone. Other people’s platforms can become a powerful way to extend local visibility.

The biggest takeaway: local events should not be random activity. They should be designed to attract the right people, deliver value, create a reason for continued connection, and move interested prospects into the next step with the business.

In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on The New Local: How Hyper Local Positioning Can Out-Perform National Marketing, this time focusing on short-form video and contests as practical tools for local business growth.

The conversation starts with short-form video and why it can be so useful for local businesses that want more visibility without needing a national-scale campaign or a massive production budget. Jennifer and Patricia talk about the value of showing what is already happening inside the business, including behind-the-scenes moments, product arrivals, team activity, customer-facing experiences, and the small details that help people feel more connected to the business before they ever walk through the door.

They also discuss how short-form video can support a Google Business Profile, which is often one of the first places a potential customer sees a local business. Posting photos and videos there can help make the business feel active, current, and worth paying attention to. Rather than treating video as something that only belongs on TikTok, YouTube Shorts, Facebook, or Instagram, this episode looks at video as a practical visibility asset that can be used wherever local prospects are already looking.

Jennifer and Patricia also get into the importance of authenticity. Local business video does not have to be perfectly polished to work. In many cases, the more useful and believable content comes from real moments: a product being opened, a chef preparing something interesting, a team member explaining a process, or a business owner documenting part of the company’s story. Planned content still matters, but so does capturing the moments that make a business distinctive.

The episode then shifts into contests and how they can be used to create participation, referrals, and local buzz. Jennifer and Patricia discuss why a contest needs to be relevant to the business and interesting to the people the business wants to attract. A generic giveaway may get attention for a moment, but a well-designed contest can create more meaningful engagement, especially when it connects to other local businesses, encourages people to participate in the community, or gives customers a reason to talk about the business with others.

From behind-the-scenes video and Google Business Profile updates to partnership-driven contests and scavenger-hunt-style promotions, this episode gives local business owners practical ideas for becoming more visible, more memorable, and more engaging in their own market.

Topics covered include: local marketing, hyper-local marketing, hyper local positioning, short-form video, video marketing, local business marketing, small business marketing, contests, business contests, social media marketing, Google Business Profile, local SEO, behind-the-scenes video, business storytelling, customer engagement, small business growth, local visibility, community marketing, restaurant marketing, content marketing, video content, social media contests, business differentiation, customer attraction, brand awareness, local business promotion, referral marketing, authentic marketing, organic content, business visibility, Fathom AI Notetaker

About your hosts:

Jennifer R Glass is the lead host of It’s The Bottom Line that Matters. In this episode, she brings a practical marketing perspective to local business growth, especially around Google Business Profile visibility, short-form video, contests, and ways businesses can create more engagement through useful, relevant marketing.

Patricia Reszetylo is a recurring host of It’s The Bottom Line that Matters. In this episode, she shares ideas from her own business-building experience, including how behind-the-scenes video, authentic content, unique local stories, and creative contest structures can help a business stand out in its own market.

In this episode of It’s The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on hyper-local marketing, focusing on two old-school visibility tools that can still work when used with sharper strategy: outdoor billboards and local PR.

The conversation looks at how local businesses can use billboards to create awareness, direct traffic, and support other marketing channels like Google Business Profile. Jennifer and Patricia discuss why a billboard creative has to be simple, memorable, and easy to act on, especially when people are driving past at speed. A strong image, clear positioning, memorable URL, easy phone number, or simple directional cue can make the difference between wasted exposure and actual response.

They also shift into localized public relations, including the difference between regional media, community media, niche publications, local newspapers, neighborhood newsletters, and event-based publicity. For small businesses, especially restaurants, retail locations, professional services, and local service providers, PR does not have to mean chasing national attention. Often, the better opportunity is showing up consistently in the smaller publications and community channels that local buyers actually read.

This episode is a practical reminder that national platforms and traditional media tools can still create local results when businesses think clearly about geography, timing, audience, message, and follow-through.

About your hosts:
Jennifer R Glass is the lead host of It’s The Bottom Line that Matters. She brings a practical business perspective to marketing, visibility, and growth conversations, with a focus on helping business owners think through what actually drives action.

Patricia Reszetylo is a recurring host of It’s The Bottom Line that Matters. She brings a marketing-minded, business-building perspective to the show, often connecting strategy to real-world examples, local business growth, and practical implementation.

Topics covered include: hyper local marketing, local business marketing, outdoor billboards, billboard advertising, public relations, local PR, small business advertising, community media, local media, regional marketing, niche publications, memorable URLs, QR codes, text keywords, Google Business Profile, local search, restaurant marketing, grand opening marketing, local newspapers, Patch, Daily Voice, Natural Awakenings, community newsletters, neighborhood marketing, small business growth, brand awareness, local visibility, media outreach, PR strategy, local advertising

In this episode of It's The Bottom Line that Matters, we dive deep into the power of hyper-local marketing for 2026. Discover how local businesses can harness the reach of streaming service ads and the authenticity of micro influencers to drive real community engagement and business growth. We clarify the difference between connected TV and true streaming ads, break down the targeting advantages of geo-fenced advertising (even on a budget), and provide actionable ideas for leveraging partnerships and influencer shoutouts—no matter the size of your town. Whether you run a restaurant, a service business, or anything in between, you'll learn modern tactics to get your message in front of the right local audience. Tune in for practical insights and strategies you can implement today!Keywords: Google profiles, Google reviews, business interest generation, national marketing, hyper localized marketing, streaming services, micro influencers, connected TV, Netflix advertising, Hulu ads, Disney Plus marketing, Amazon Prime ads, ad-supported streaming, local business advertising, cost per ad spot, geo-targeting, geo-fencing, zip code targeting, local brand promotion, TV advertising costs, Facebook ads comparison, restaurant marketing, partnership marketing, JV partner group, local influencer marketing, short term rental marketing, Airbnb alternatives, influencer collaboration, mommy bloggers, town government promotion, video selfies marketing

About your hosts:

Jennifer R Glass is an insightful co-host of "It's the Bottom Line that Matters" podcast, dedicated to sharing actionable business strategies with listeners. Her expertise shines in translating complex marketing concepts into practical, locally focused tactics, as seen in her explanations of streaming ads and micro-influencers. She brings clarity to marketing jargon and actively engages both co-host and audience, always aiming to connect ideas to real-world business challenges and solutions.Patricia Reszetylo, co-host alongside Jennifer Glass, combines practical business experience with a marketer’s perspective. She draws on her own ventures, such as work with restaurants and local businesses, to ground discussions in hands-on reality. Whether exploring advertising options or the power of micro-influencers, Patricia Reszetylo brings a relatable, inquisitive style to the conversation, often representing the audience’s questions and thought processes.

This week on Its The Bottom Line that Matters, cohosts Jennifer R Glass and Patricia Reszetylo dive into why small businesses with hyper-local focus are outmaneuvering even the big national brands. Together, they explore:

How building a rich, active Google Business Profile can beat a national chain’s budget every time

Practical ways local owners can connect authentically with their neighborhood and show up for their unique community

The must-do steps for managing reviews so your local reputation works for you—not against you

It’s a conversation that opens the door to new possibilities, reframes what’s truly smart to pursue, and breaks away from the tired advice you’ve heard before. The payoff? Practical insights that could make your business and your life easier, more profitable, and more enjoyable.

Want to check out more about the review management tool Jennifer mentions? Go to RecommendStation

About your hosts:

As the lead host of the podcast, Jennifer R Glass is dedicated to equipping business owners with actionable strategies to bolster their success, particularly in the realm of hyper-local marketing. With a keen focus on systems, compliance, and leveraging digital tools like Google Business Profiles, she advocates for thoroughness and clarity in business processes. Jennifer also develops resources and review management platforms that support local businesses in enhancing their visibility and reputation. Her story is one of helping others standardize their operations and adopt best practices to maximize their impact in their communities.Patricia Reszetylo brings a wealth of experience from the fields of coaching, consulting, and marketing. Currently in the process of launching a local restaurant and marketing services business, she draws insight not just from her professional background but also from her direct engagement with the evolving needs of small businesses. Her hands-on approach and commitment to understanding community dynamics help her identify unique strategies that give independent businesses an edge over national chains. On the podcast, she shares practical knowledge and personal anecdotes, emphasizing the value of authenticity and systematic organization for local success.

Keywords: local businesses, local positioning, Google Business Profile, Google reviews, GBP page, local restaurant marketing, independent business strategy, community engagement, business profile optimization, services listing, products listing, business hours, special accommodations, accessibility, LGBTQ friendly business, business profile posts, team photos, product photos, service photos, profile updates, contact information accuracy, phone number consistency, NAP information, address consistency, website consistency, review management, responding to reviews, review regulations, systematization, standard operating procedures

This week on It's The Bottom Line that Matters, cohosts Jennifer Glass and Patricia Reszetylo dive into what it really means to outgrow the room you’re in—whether that’s your business, your role, or your circle.

Together, they explore:

• Recognizing ambition guilt and burnout signals—those subtle (and not-so-subtle) feelings that tell you you’re ready for more.

• Practical strategies for navigating the mental and emotional ceilings that cap your growth, like impostor syndrome and loyalty traps.

• Real-life stories of spotting and handling business bottlenecks, outgrowing coaches and teams, and how to pivot bravely without burning bridges.

If you’ve ever felt trapped by your own success or stuck in a support system that no longer serves you, this episode reveals why moving on isn’t selfish—it’s wise. The hosts challenge the “suck it up” mentality and show how reevaluation, support systems, and new business models can offer real pathways to freedom and fulfillment. This conversation stands out because it blends honest personal narrative with actionable business tactics for anyone who wants to grow—without apology.

• “If you’re tired of the grind and ready to win back your time, subscribe now — and join us each week for smarter strategies.”

Speaker Bios:
Jennifer Glass and Patricia Reszetylo are the dynamic cohosts of It's The Bottom Line that Matters. With collective decades of experience in entrepreneurship and business leadership, their storylines weave together firsthand struggles and breakthroughs—whether it’s Jennifer’s deep dives into systems, or Patricia’s unapologetic talk about outgrowing stale situations. Each brings a commitment to empowering business owners to escape overwhelm, find balance, and scale their impact with confidence.

Keywords: outgrowing the room, business growth, ambition, imposter syndrome, personal development, business scaling, entrepreneurship, mental health support, business coaching, reevaluation, sunk costs, business model, identity, support system, hiring staff, team roles, loyalty, frustration, bottleneck, business owner, staff management, burnout, business transition, business strategy, employee roles, outsourcing, finding direction, changing business model, independent contractors, business success

In this episode of It's The Bottom Line that Matters, Jennifer Glass and Patricia Reszetylo dive into the topic of procrastination—exploring its roles in both business and everyday life. The conversation unpacks whether procrastination is always harmful or if it sometimes serves a necessary purpose, like providing space for creativity and critical thinking. Real-life stories, workplace examples, and statistics highlight the true costs of delay, from lost productivity to missed opportunities.

The hosts debate when procrastination becomes “time theft” and when it’s an essential part of the creative process. They also discuss strategies for overcoming unhelpful procrastination and finding the balance between taking action and allowing for thoughtful pauses.

Highlights include:

• Personal examples of procrastination and their outcomes

• Quantifying the real cost of procrastination in business

• The importance of understanding the reason behind delays

• How creative “thinking time” can be misinterpreted as wasted time

• Practical tips to turn procrastination into productivity

Whether you struggle with chronic delay or wonder if your daydreaming is actually helping your work, this discussion offers valuable insights for anyone looking to get things done without sacrificing creativity.

Listen in and discover why, sometimes, it’s the pause that makes the progress.

About the hosts:

Jennifer Glass, serving as the lead host on "It's The Bottom Line that Matters" podcast, brings a wealth of experience in both creative and business environments. She openly shares her personal journey with procrastination, describing her work on multiple novels and the challenges of switching focus between projects as her mind works to find clarity. Drawing from her corporate background in marketing, Jennifer recounts collaborating with colleagues in a fishbowl office environment, highlighting the importance of conversations to spark creativity and problem-solving. With thoughtful insights, she explores the nuanced impact of procrastination—distinguishing between negative avoidance and the positive need for mental space to generate ideas. Her approach combines practical business acumen with a deep understanding of creative processes, making her voice both relatable and authoritative on workplace dynamics.Patricia Reszetylo shares candid reflections as co-host, drawing from her own challenges with procrastination, whether it's lingering in bed on days without appointments or navigating complex business relationships. With experience as both a client and a collaborator, she discusses working with a coach on a book-writing project—highlighting how indecision and shifting priorities can cause delays. Patricia also delves into business operations, recounting situations involving staff management and bartered services, offering a nuanced perspective on the cost of lost productivity. An artist at heart, she affirms the necessity of allowing the mind to wander for creative breakthroughs, referencing stories from famed advertising professionals and drawing parallels to personal interactions that unlock inspiration. Her stories fuel thoughtful discussions on the boundary between procrastination and productive reflection, providing listeners with relatable scenarios and actionable insights.Keywords: procrastination, business productivity, personal productivity, procrastination cost, employee procrastination, creative process, business planning, marketing plan, investor deck, bartering, accountability, time management, work habits, work performance, coaching, book writing, client relationships, affiliate marketing, workplace distractions, creative thinking, corporate culture, work-life balance, workplace communication, brainstorming, clearing your head, task prioritization, overcoming procrastination, Eat That Frog, Brian Tracy, workplace efficiency

In this episode of It's the Bottom Line That Matters, hosts Jennifer Glass and Patricia Reszetylo are joined by renowned business systems expert Adi Klavit, founder of Business Success Consulting Group, for an in-depth conversation about the critical role systems and Standard Operating Procedures (SOPs) play in business growth and efficiency.

With over 30 years of experience in process improvement and management consulting, Adi Klavit shares her journey from industrial engineering to building a specialized consultancy that helps organizations of all sizes document, optimize, and implement effective processes. Tune in to hear practical strategies on how to leverage SOPs for knowledge transfer, automation, and scalability—whether you’re a solopreneur, managing a team, or leading a growing enterprise.

Key highlights include:

• The importance of tailoring SOPs to fit your unique business culture

• How to use SOPs for delegating tasks and ensuring consistent results

• The role of automation—and what to watch out for when things go wrong

• Using KPIs to measure and continuously improve your procedures

• The vital mindset shift needed to embrace systems for greater freedom and creativity

Plus, Adi Klavit offers actionable tips for getting started with systems and shares where to find free resources and her ebook to help you on your documentation journey.

If you want to move your business forward and increase your bottom line by working smarter—not harder—this episode is for you!

Jennifer Glass is the host of "It's the Bottom Line That Matters" podcast. She is passionate about guiding business owners and listeners to success by sharing practical strategies and best practices. Throughout her career, Jennifer Glass has stressed the importance of systems for businesses of all sizes, emphasizing tools and approaches that make growth possible whether working with employees, virtual assistants, or as a solopreneur. Her thoughtful questions on the podcast reflect her deep experience and commitment to helping entrepreneurs streamline operations and achieve their goals.

Adi Klevit is the founder and leader of Business Success Consulting Group. With over 30 years of experience as a trained industrial engineer and management consultant, she has worked both in large international firms and directly with clients, managing companies and building two of her own. Her journey began with a focus on process improvement and grew when she noticed a significant demand for documenting business procedures. By helping companies create custom, adaptable SOPs, Adi has established herself as a leading expert in optimizing efficiency and systematizing business growth. She also hosts "System Simplified," a podcast dedicated to showcasing the power of systems in entrepreneurship and scaling.

Patricia Reszetylo is a co-host of the podcast, bringing a wealth of experience and relatable stories to every episode. With a background that spans practical business management and personal experience, Patricia Reszetylo illustrates key lessons about systems with engaging anecdotes—such as her story about the loss of informal procedures when a key figure retires, highlighting the need for documented knowledge transfer. Her thoughtful engagement and curiosity help guide insightful conversations that resonate with other business owners facing similar challenges.

Connect with Adi by going to https://bizsuccesscg.com/ or on LinkedIn

Keywords: systems, SOPs, standard operating procedures, process documentation, business efficiency, knowledge transfer, automation, ROI, return on investment, process improvement, process optimization, business consulting, scalability, delegation, virtual assistants, freelancers, branding, email signature, service level agreement, disaster procedures, knowledge extraction, technical writers, team management, corporate processes, process consistency, AI tools, ChatGPT, key performance indicators, KPIs, solopreneur, process compliance