This video features a wide-ranging conversation with supplement industry veteran Marc Lobliner, covering everything from the science of performance to the realities of entrepreneurship and the state of global leadership.

A central theme is the concept of "1 + 1 = 3," where specific ingredients like goBHB, creatine, and Astragin can work together to provide benefits for cognition, heart health, and muscle preservation that exceed their individual effects.

The conversation explores how global politics and trade regulations directly impact the supplement industry, from the sourcing of containers to the availability and price of high-quality ingredients like creatine.

Watch the full conversation and read more on the blog here: https://nulivscience.com/creatine-gobhb-supplement-synergy/

In this episode, we sit down with Sarvar Nazir, the visionary founder of @ProxEnergy , to discuss how he is revolutionizing the functional beverage market with the world's first true "hybrid" drink.

Sarvar shares the incredible journey of how he went from prototyping formulas in his truck and garage with a SodaStream to launching a professional-grade carbonated protein energy drink. We dive deep into the science behind the formula, including the use of 20 grams of protein and premium ingredients like Senactiv and Alpha-GPC to provide clean, jitter-free energy.

For the full breakdown of the conversation and FAQs, read the blog here: https://nulivscience.com/why-prox-is-the-new-standard-for-hybrid-performance-drinks/

In this podcast episode, we sit down with Tito, Matt, and Emma from CleverPro to explore metabolic health, and muscle preservation.

We discuss the "GLP-1 Catch-22"—the risk of losing critical muscle and bone mass instead of fat—and how metabolic-first formulations like Carbivore and Heatwave work to bridge this gap. The conversation also covers the importance of insulin sensitivity, the role of mTor in building muscle while burning fat, and how clinically studied ingredients like InnoSlim® are used to optimize carb breakdown and appetite suppression.

🎧 Listen to the full episode to learn why metabolic-first performance is the key to healthy aging and elite wellness.

In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We explore how metabolic health, blood sugar balance, sleep quality, and brain function are shaping modern women’s wellness.

We discuss why metabolism goes beyond weight loss, the role of glucose regulation and AMPK, and how clinically studied ingredients like InnoSlim® are used in formulations such as Juna’s Smart Burn. The conversation also covers sleep quality, recovery, and how Juna’s Nightcap is designed to support relaxation and restorative sleep without next-day grogginess.

The conversation dives into:

• How metabolic dysfunction affects energy, focus, sleep, and brain health
• Why women’s biology requires a different approach to metabolism and fat loss
• The role of AMPK, the body’s master metabolic switch
• Why stimulant-heavy fat burners often work against women’s health
• How clinically studied, plant-based ingredients like InnoSlim® support glucose balance and metabolic efficiency
• The connection between deep sleep, brain detoxification, and next-day mental clarity
• Why modern consumers are demanding transparency, testing, and real science in supplements

This episode highlights a major shift in wellness: moving away from quick fixes and toward metabolic-first health strategies that support both the body and the brain.

Whether you’re a formulator, brand founder, health professional, or wellness enthusiast, this conversation offers a science-forward look at where women’s health, metabolism, and cognitive wellness are headed next.

🎧 Watch the full episode to learn why metabolic-first wellness is redefining women’s health: https://youtu.be/-W_nTmHYF-M

Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats.

In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume.

We also discuss how absorption science, commonly studied in human nutrition, has influenced modern thinking around pet formulation, including insights from ingredients like AstraGin®, which was developed to support nutrient absorption and gut integrity.

This conversation focuses on perspectives from Fera Pets, a vet-founded brand focused on evidence-based, gut-forward pet nutrition, and NuLiv Science, an ingredient innovation company specializing in absorption and gut health research.

🔗 Learn more about Fera Pets: https://ferapets.com
🔗 Learn more about AstraGin®: https://nulivscience.com/astragin/

Read the full blog on how the gut is the control center of pet health: https://nulivscience.com/the-gut-is-the-control-center-of-pet-health/

If you’re a pet parent, formulator, or brand interested in the future of pet wellness, this episode will change how you think about supplements.

The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.

In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality.

This episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix, we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian — to explore how your gut microbiome, dietary nitrates, and metabolic flexibility shape everything from energy levels and recovery to long-term healthspan.

Dr. Keller shares her research on nitrates in vegetables (yes, the same ones that boost nitric oxide for better blood flow), explains why metabolic flexibility is key to preventing chronic disease, and reveals how your gut health impacts exercise performance and healthy aging.

💬 Topics Covered:
– What “healthspan” really means (and how it differs from lifespan)
– How gut health supports metabolism, energy, and recovery
– Why metabolic flexibility helps your body adapt to stress
– Nitrates, nitric oxide, and how greens improve cardiovascular function
– The role of fiber, butyrate, and short-chain fatty acids in gut health
– How dietary diversity supports athletic performance and longevity
– Science-backed supplements that improve nutrient absorption and muscle recovery

What does it really take to build a supplement brand in Canada?

In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements.

Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Canadian market different from the U.S., and how he and his team built Bull Nutrition into one of the country’s most talked-about brands.

If you’re in sports nutrition, brand development, or just love seeing what it takes to grow something real from the ground up — this one’s worth your time.