Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated.

In this exclusive conversation, Dave shares:

• How Crush It Brands balances trending ingredients with clinical validation
• Why ingredients like AstraGin® and Senactiv® are changing how athletes recover
• The future of peptide-based supplements and longevity formulations
• What it really takes to make products that perform not just sell

If you’re a formulator, brand owner, or fitness enthusiast, this is a masterclass in how real innovation happens in the supplement industry.

📘 Featuring ingredients by NuLiv Science — creators of AstraGin®, Senactiv®, and Zylaria®.
🔬 Learn more: https://nulivscience.com

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a competitive edge.

👉 Read the full blog for deeper insights on how Transparent Labs and NuLiv Science are shaping the future of sports nutrition:

https://nulivscience.com/transparent-labs-sports-nutrition/

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.

What you’ll learn
How athlete discipline translates into daily founder systems

Building a premium positioning (ingredient quality, clinical doses, taste)

Retail growth: gym chains, distributors, and a state-rep model

When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times

Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber

Using science-backed ingredients to support absorption, performance, and recovery

Go deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/

NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.

Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

#nulivscience #astragin #senactiv #innoslim

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks.

In this video, we break down Ghost’s functional energy blueprint:
⚡ Why 200 mg caffeine became the sweet spot
⚡ How flavors like Orange Cream bridged energy + powders
⚡ The role of authentic collabs (EDC, Space Jam, TMNT)
⚡ Ghost’s vision to become the Nike of Sports Nutrition

Whether you’re an athlete, gamer, or just an energy drink fan, this deep dive shows what makes Ghost Energy more than a can of caffeine—it’s a functional, science-backed lifestyle brand.

👉 Want the full story behind Ghost’s formula strategy, flavor playbook, and collab philosophy? Check out our in-depth blog: https://nulivscience.com/ghost-functional-energy-blueprint/

Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better.

From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie ahead.

👉 What you’ll learn in this episode:
Why so many supplements fail to meet consumer expectations
The shift from sugar + stimulants to functional, clinically validated ingredients
The crossover from sports nutrition to everyday wellness
Why transparency and education matter more than ever

If you’re in sports nutrition, wellness, or the supplement industry, this episode is packed with insights you can’t afford to miss.

📖 Read the blog on 5 supplement trends shaping 2025: https://nulivscience.com/sports-nutrition-wellness-trends-2025/

From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱

In this episode, we sit down with Gaia Herbs’ Formulation Manager, Susan Hirsch, and Global Sourcing & Procurement Senior Manager, Chase Millhollen, to explore how Gaia brings their philosophy to life. We explore their from soil to supplements philosophy — from their certified organic farm in Brevard, North Carolina, to trusted global suppliers who meet their strict quality standards.

Discover how Gaia Herbs:

- Protects soil health to grow nutrient-rich plants

- Maintains clean supplement sourcing without unnecessary additives

- Ensures full supply chain transparency through the Meet Your Herbs® program

- Creates products that truly connect plants to people

This conversation is a must-listen for anyone interested in herbal supplement transparency, sustainable supplement manufacturing, and the integrity behind clean label products.

📖 Read the full blog: https://nulivscience.com/clean-supplement-sourcing/

In this episode, we sit down with the team behind Jelly IV, the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery.

Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support, and social recovery. With zero sugar and key ingredients to help you bounce back faster, it’s the ultimate functional beverage.

🔬 Related Blog: https://nulivscience.com/sugar-free-functional-science-backed-hydration/
📈 Explore our ingredients: https://nulivscience.com
💡 Learn about bioavailability: A Guide to Absorption

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.

💡 We dive into:

• The evolution of gut health supplement trends
• Why natural recovery supplements are no longer just for athletes
• What’s real (and what’s not) in the longevity supplements space
• How to spot a science-backed supplement formulation from a marketing ploy

Whether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.

🔗 Read the full blog at https://nulivscience.com/supplement-trends-gut-health-recovery-longevity/
🎥 Watch on YouTube: https://youtu.be/rLyP7lUVZb8