IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.

What you’ll learn
How athlete discipline translates into daily founder systems

Building a premium positioning (ingredient quality, clinical doses, taste)

Retail growth: gym chains, distributors, and a state-rep model

When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times

Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber

Using science-backed ingredients to support absorption, performance, and recovery

Go deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/

NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.

Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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