Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated.

In this exclusive conversation, Dave shares:

• How Crush It Brands balances trending ingredients with clinical validation
• Why ingredients like AstraGin® and Senactiv® are changing how athletes recover
• The future of peptide-based supplements and longevity formulations
• What it really takes to make products that perform not just sell

If you’re a formulator, brand owner, or fitness enthusiast, this is a masterclass in how real innovation happens in the supplement industry.

📘 Featuring ingredients by NuLiv Science — creators of AstraGin®, Senactiv®, and Zylaria®.
🔬 Learn more: https://nulivscience.com

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a competitive edge.

👉 Read the full blog for deeper insights on how Transparent Labs and NuLiv Science are shaping the future of sports nutrition:

https://nulivscience.com/transparent-labs-sports-nutrition/

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.

What you’ll learn
How athlete discipline translates into daily founder systems

Building a premium positioning (ingredient quality, clinical doses, taste)

Retail growth: gym chains, distributors, and a state-rep model

When growth “breaks” ops: 3PLs, bi-coastal inventory, lead times

Product roadmap: hero pre-workout, Greens & Fiber, Fruit & Fiber

Using science-backed ingredients to support absorption, performance, and recovery

Go deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/

NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.

Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

#nulivscience #astragin #senactiv #innoslim