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In This Episode

When a client tells me their marketing isn’t working, they’re usually talking about Promotion, things like advertising, content, newsletters, and social media. They want to do more to reach more customers. But marketing has many interconnected moving parts, and Promotion, the fourth P in the famous marketing mix, is only one of them. The real problem is often somewhere among the other seven. Positioning, though last on the list, is the foundation that makes those seven coherent. Before you add another tactic to your marketing plan, take a hard look at which of the eight Ps actually needs attention.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

If you haven’t started thinking about 2027, it's a good time to start, because next year is only 100 or so days away. Starting to plan for next year now means you won't panic in March when nothing has changed and you're wondering where all the new business is. The fix isn't posting more or spending more; it's knowing what to stop, what to protect, and what to start.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

You don't always know what's "on-brand" until you're standing in the middle of it. A regularly scheduled board meeting lost its agenda and turned into an unplanned 90-minute roadmapping session. A reminder that the best work often skips the plan entirely. Recognizing that moment when it's happening isn't luck; it's a skill worth building on purpose.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

One-A-Day Vitamin's decision to cast Ludacris as their spokesperson wasn't random. It's a lesson in understanding your brand's audience. Knowing your audience isn't just their age, income, or job title, it's understanding what they value, who they trust, and how they see themselves. The brands that win go beyond demographics.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

It's something almost every founder wrestles with, and most people spend more time on it than it deserves: what to call your business, and whether the name itself is doing more work than it actually can. A recent client conversation brought this back into focus, and the answer applies well beyond naming.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

A referral may introduce you, but AI is increasingly making the first impression. As more prospects turn to ChatGPT, Claude, Gemini, and other AI tools to evaluate people and businesses, your reputation depends on more than search rankings, it depends on the body of work you've published over time.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

As businesses grow, they accumulate services, processes, commitments, and assumptions that no longer fit. Sometimes the fastest path to growth isn’t adding more—it’s removing what’s become off-brand.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In This Episode

Most brands don’t struggle because they lack ideas. They struggle because their positioning, messaging, visuals, and customer experience aren’t working together consistently. Brand consistency is what turns strategy into trust over time.

About BrandTherapy

BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.

Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.