BrandTherapy #13: You’re Probably Overthinking Your Business Name
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BrandTherapy #13: You’re Probably Overthinking Your Business Name
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In This Episode
It's something almost every founder wrestles with, and most people spend more time on it than it deserves: what to call your business, and whether the name itself is doing more work than it actually can. A recent client conversation brought this back into focus, and the answer applies well beyond naming.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.