BrandTherapy #17: Marketing Is More Than Promotion
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BrandTherapy #17: Marketing Is More Than Promotion
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In This Episode
When a client tells me their marketing isn’t working, they’re usually talking about Promotion, things like advertising, content, newsletters, and social media. They want to do more to reach more customers. But marketing has many interconnected moving parts, and Promotion, the fourth P in the famous marketing mix, is only one of them. The real problem is often somewhere among the other seven. Positioning, though last on the list, is the foundation that makes those seven coherent. Before you add another tactic to your marketing plan, take a hard look at which of the eight Ps actually needs attention.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.