『Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners』のカバーアート

Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners

Holiday Pros | Mastering The Business of Christmas for Interior Designers, Lighting Professionals, and Holiday Decor Business Owners

著者： Lindsay Sutherland
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概要
 Think Christmas decorating is a December hustle? Think again. Holiday Pros: Master The Business of Christmas is the podcast for professional holiday decorators and designers who are ready to build a real, year-round business — not just a seasonal side gig. Hosted by Heather Lundervold, founder of Christmas Design Institute and a 25-year luxury holiday design veteran, and Lindsay Sutherland, business systems strategist and co-founder of Biz in a Box Solutions, this show pulls back the curtain on what it actually takes to run a profitable, scalable holiday decorating business. Every episode, Heather and Lindsay bring you real talk — no fluff, no gatekeeping. Whether you're thinking about starting your first decorating business or you're a seasoned pro ready to scale, you'll get the strategies, systems, and honest conversations that move the needle. Topics include: pricing and deposits, building and managing your team, client acquisition, contracts, CRMs, networking, inventory, off-season planning, and so much more. This isn't just a podcast. It's your year-round business mentor — showing up every week so you're ready when December arrives.Copyright 2026 Lindsay Sutherland マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
エピソード
  • Ep 22: The Power of Ribbon — How It Makes or Breaks a Luxury Tree

    Ep 22: The Power of Ribbon — How It Makes or Breaks a Luxury Tree
    2026/09/22

    What separates a shopping-mall tree from a luxury tree? Often, it's one thing: ribbon.

    This week Lindsay Sutherland and Holiday Heather Lundervold step away from the business side for a design conversation. Heather explains why ribbon is part of every tree she designs, and why the kind of ribbon you choose matters just as much.

    In this episode:

    • Why ribbon instantly elevates a design — and why so many commercial trees skip it
    • Wholesale vs. retail ribbon, and why the difference shows
    • Luxury details: velvet, wired edges, metallic backings, crystals and pearls
    • What designer-grade ribbon really costs
    • Why you should layer at least two ribbons — and often three or four
    • Learning new bow techniques from social media creators (yes, even after 26 years)
    • Why bow-making takes practice, and the moment it finally clicks

    Coming up: a closer look at ribbon types, textures and wired vs. unwired — with visuals.

    The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

    Choose Your Path:

    Path 1: Become a certified decorator and join the designer-for-hire program

    Path 2: Launch your own Christmas Business.

    Explore both at ChristmasDesignInstitute.com

    Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

    Book your consultation with us now at ChristmasCallers.com
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    16 分
  • Your Marketing Funnel — How Clients Actually Find a Holiday Decorator

    Your Marketing Funnel — How Clients Actually Find a Holiday Decorator
    2026/09/15

    Need clients this season? Start with what pays fastest. Then build what pays forever.

    Lindsay Sutherland and Holiday Heather Lundervold lay out every way clients find a holiday decorator — from quick wins you can set up this week to the long-game strategies that fill your calendar for years.

    In this episode:

    • Setting up your Google Business listing so you show up in every city you serve
    • Roadside signs: the plain, no-logo marketing tool installers swear by
    • Local Facebook groups, Nextdoor and geo-targeted Facebook ads
    • How Heather's Facebook group grew by thousands of members in a month — with no ads
    • Why posting consistently feeds AI search, even with few followers
    • Referral partners: interior designers, lighting installers, luxury realtors, home builders, florists and property managers
    • Holiday staging as a realtor closing gift
    • Welcome mailers to new homeowners in your target neighborhoods
    • Why commercial "no"s can turn into "yes" months later

    The takeaway: it all starts with one action. Pick up the phone.

    Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

    Book your consultation with us now at ChristmasCallers.com

    The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

    Choose Your Path:

    Path 1: Become a certified decorator and join the designer-for-hire program

    Path 2: Launch your own Christmas Business.

    Explore both at ChristmasDesignInstitute.com
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    39 分
  • Ep 19 — Is It Too Late to Make Money This Season?

    Ep 19 — Is It Too Late to Make Money This Season?
    2026/09/08

    hort answer: no. Long answer: listen in.

    It's the question Lindsay Sutherland and Holiday Heather Lundervold hear more than any other this time of year. Whether you're a new designer or a lighting installer eyeing commercial work, the season isn't closed — but you have to move.

    In this episode:

    • Why there's still room for a profitable first season — even with just 5 to 10 small jobs
    • Why a website is nice to have, not a must (Heather's run 26 years on referrals, no website)
    • The free Google Business listing every holiday business needs
    • Last-minute clients: why the "we'll do it ourselves" crowd often calls in December
    • Strategic partnerships with lighting installers and interior designers
    • How consistent calling built name recognition across a whole region for one installer
    • Scouting this season's commercial decor to build next year's pipeline
    • Why you should never be the cheapest on the block

    Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

    Book your consultation with us now at ChristmasCallers.com

    The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

    Choose Your Path:

    Path 1: Become a certified decorator and join the designer-for-hire program

    Path 2: Launch your own Christmas Business.

    Explore both at ChristmasDesignInstitute.com
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    30 分
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