Your Marketing Funnel — How Clients Actually Find a Holiday Decorator
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Need clients this season? Start with what pays fastest. Then build what pays forever.
Lindsay Sutherland and Holiday Heather Lundervold lay out every way clients find a holiday decorator — from quick wins you can set up this week to the long-game strategies that fill your calendar for years.
In this episode:
- Setting up your Google Business listing so you show up in every city you serve
- Roadside signs: the plain, no-logo marketing tool installers swear by
- Local Facebook groups, Nextdoor and geo-targeted Facebook ads
- How Heather's Facebook group grew by thousands of members in a month — with no ads
- Why posting consistently feeds AI search, even with few followers
- Referral partners: interior designers, lighting installers, luxury realtors, home builders, florists and property managers
- Holiday staging as a realtor closing gift
- Welcome mailers to new homeowners in your target neighborhoods
- Why commercial "no"s can turn into "yes" months later
The takeaway: it all starts with one action. Pick up the phone.
Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.
Book your consultation with us now at ChristmasCallers.com
The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.
Choose Your Path:
Path 1: Become a certified decorator and join the designer-for-hire program
Path 2: Launch your own Christmas Business.
Explore both at ChristmasDesignInstitute.com