What separates a shopping-mall tree from a luxury tree? Often, it's one thing: ribbon.

This week Lindsay Sutherland and Holiday Heather Lundervold step away from the business side for a design conversation. Heather explains why ribbon is part of every tree she designs, and why the kind of ribbon you choose matters just as much.

In this episode:

• Why ribbon instantly elevates a design — and why so many commercial trees skip it
• Wholesale vs. retail ribbon, and why the difference shows
• Luxury details: velvet, wired edges, metallic backings, crystals and pearls
• What designer-grade ribbon really costs
• Why you should layer at least two ribbons — and often three or four
• Learning new bow techniques from social media creators (yes, even after 26 years)
• Why bow-making takes practice, and the moment it finally clicks

Coming up: a closer look at ribbon types, textures and wired vs. unwired — with visuals.

The Christmas Design Institute was founded by Heather Lundervold to help you become an interior Holiday Designer.

Choose Your Path:

Path 1: Become a certified decorator and join the designer-for-hire program

Path 2: Launch your own Christmas Business.

Explore both at ChristmasDesignInstitute.com

Christmas Callers was founded to solve one problem - Helping Holiday Professionals land commercial contracts. We pull lists, enrich data, and baby sit leads all to help you be in the right place at the right time.

Book your consultation with us now at ChristmasCallers.com