エピソード

  • What My Broken Truck Window Taught Me About Marketing

    What My Broken Truck Window Taught Me About Marketing
    2024/06/10
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that will help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Welcome everyone to another session of our live event. This today is Wednesday. We usually do this on Friday, but we're doing a little different because I'm going to some training on Thursday and Friday this week. It'll keep me out of pocket. I still wanted to be available for anyone who would like to join the Q and a this week. But while we're getting into it and while people are joining, I'm going to give you a little bit of a lesson I learned just this week, actually, last week. 0:01:06 - (B): So let me start with this. Anyone here has ever had it like a car or a truck that you just love? Like, you know, it's, it's you. You were able to go away from, from driving something that's practical to actually driving something you love, and then now you just take care of it like a baby. But here's the challenge with it. Anytime it gets a little scratch or door thing, it just drives you nuts. Well, that's how I am with my truck. And last week I lent it out to someone to use and he left it in a seemingly safe parking lot downtown Atlanta. 0:01:42 - (B): But when he came back, the window had been busted out and he had to call me at midnight and say something happened. He's doing a police report. It was a petty theft, nothing big, but broken window. And I was fuming mad because this was my truck he drove. Not only that, but he drove it back to me at 03:00 a.m. in a torrential down like rainstorm. And it was soaking wet on the inside by the time he got, got back. And, you know, bless him, he wasn't the one that did it. But I was just so mad at the situation. 0:02:12 - (B): And, you know, after I cooled off, you know, I didn't sleep at all that night. But the next day, I was talking about just how mad I was. And my wife reminded me how despite unexpected setbacks, there's always a positive opportunity. And I sat on that and realized, you know, there's a lot of things I could be complaining about, but this is not one of those because they're far worse things I could be going through than this little setback. 0:02:39 - (B): But it just reminded me of some things that I've seen through my own growth in marketing and in business, and some of the clients that we've also seen, we all come across setbacks in our business. This is actually reminded me about one example was James. He ran a basement waterproofing business. He built this business on the back of traditional SEO, scaled it to over $100,000 a month. He was the one showing up in the marketplace really well. And when people searched for basement waterproofing services in his area, but then all of a sudden, there was an algorithm change and calls practically stopped. 0:03:15 - (B): He couldn't figure out why. Tried everything to fix it. But all of his SEO over the work had just come crashing down in his business with it. He'd been struggling for six months trying to figure out how to fix this problem, and his revenue was about a third what it was before. And he was in the red, like, just trying to hang on and not go out of business. We started working together and started focusing on the frameworks you learn here in local search academy and that I share and teach with you. 0:03:43 - (B): But we focused on his Google profile. We complemented that with an incredible offer strategy, you know, what we call the irresistible offer, and used a sales funnel to facilitate that offer. In about ten months, he'd been able to recover his business. He'd been not only recover it, but he got his business into a position where it became sellable. And he got an offer and successfully exited his business so he could then move on to the next phase of life in retirement. 0:04:09 - (B): And that was so cool to see him go through that process, because it really is an illustration that we all come across unexpected setbacks in our business. We can either complain about them or, or be mad, kind of like I was with my truck, or we can accept it and look at what is the opportunity that I have here and shift quickly. A great coach and real good friend of mine, Alaric. Heck, maybe some of you have seen Alaric and some of the things that I talk about, but he's been on the inc. 500 twice and is only 26 years old. 0:04:45 - (B): He's an incredible person and incredible businessman, but he talks about how you can redefine the word failure to mean something else, because failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn. And I just love that. So today, most businesses are, most small ...
    続きを読む 一部表示
    34 分
  • The Number 1 Mistake Small Business Make In Marketing

    The Number 1 Mistake Small Business Make In Marketing
    2024/06/03
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): I'm excited to dive into some good questions today. We've got a little bit of group who's registered here, so hopefully we can dive into some good q and a here after. And while people are joining, I'm going to go ahead and share a few thoughts that I've had that I think would be helpful for everyone here as well. We go. You know, I've had some interesting conversations this week has led me to really kind of thinking back on how much the marketing out there that we see just marketing. 0:01:09 - (B): Most small business marketing just stinks. It really does. And there's probably a lot of different reasons why that's the case. But I think it's too, it's so common for us to look at what everyone else does and model that and not realize that we're actually modeling bad marketing ourselves. And there's so much wasted opportunity and wasted money when it comes to marketing. Even with all the new tech and how things changed and the dynamic environment we live in, with marketing evolving, most of this hasn't really changed for the better. In fact, most business owners are even more confused and more overwhelmed when it comes to their marketing. 0:01:48 - (B): So I wanted to share. What I look at is probably the number one mistake when it comes to our marketing, and that is marketing to the wrong people. Most marketing is not really directed to any one person, but it's more directed to just everyone. If you think about like, you know, the, the old classical method of printing flyers and then putting them on windshields in a parking lot, I've seen people still do that. 0:02:16 - (B): You're, this is like flying an airplane and just throwing a handful of flyers out and hoping that one or two land in the person's hand that is looking for what you have to offer. It gets a lot of waste and that's what we see in marketing today. But it also lacks a clear understanding on who you are actually trying to target. Here's the rub, though. Unless you have extremely deep pockets like one of these, you know, national or international corporations, you can't market to everyone. 0:02:48 - (B): You have to change. Now, I was reading this, I know I've shared this a few times. This book, $100 million offers by Alex Ramozi. It's really good and he uses an illustration here. One of the best ways that you can better target and focus your marketing is creating an offer designed or framed around a very specific person that you're trying to reach. This is a really good illustration because he says, if you were to create, let's just say, a product like a course, a time management course, you could sell that for probably $19. 0:03:19 - (B): But if you niche that down and create a course specific for time management for sales professionals, you could probably sell that for $100. Even further, time management for outbound b two b sells. That's probably more of a $500 product. And then time management for outbound b, two b power tools and gardening sales reps. You have a $2,000 program and you can see not only do you get very not only do you get more clear and concise with the marketing when you create an offer and niche down, but your value begins to increase, even if it's really the same thing, your specialty. 0:03:58 - (B): That's why specialists get paid the most, right? When you specialize, you are worth more. The easiest way to refine all your marketing is to create an offer that clearly resonates with the ideal customer that you are trying to target. And so you want an offer that is so good it makes people feel stupid to say no to. And you can only do that when you are very clear in who you are trying to target and create an offer that speaks and resonates to that specific person rather than to everyone. 0:04:28 - (B): Another really great book is magnetic marketing by Dan Kennedy. He says at any given point in time, only about 5% at best are intellectually, emotionally, practicably and financially ready to act on or make a buying decision about your product, service or proposition. Inevitably, that means that 95% of most advertising falls on deaf ears. This makes it imperative to hit the bullseye with the 5% by narrowing your focus. And the best way to do that is to, one, get very clear on who your ideal client is and number two, create an offer for that person that's so good. We call this an irresistible offer. So good that they would feel stupid to say no to. 0:05:11 - (B): Now, in local search academy, we actually teach you how to do some of those things. You could use our offer training to create an ...
    続きを読む 一部表示
    36 分
  • Easy Hack To Find Popular Keywords For Local Search

    Easy Hack To Find Popular Keywords For Local Search
    2024/05/27
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): In the local search academy today, going to break down some great tips. And this is coming from feedback we got this week from members in the community. So I'm excited to do that. Number one is we are actually going live in a couple weeks with Bill. This is on May 24 with Bill Hurling and Bill's going to be joining us. He is the CEO of Humming AI and I've been talking to Bill for a while now. He's a wonderful guy, but also super intelligent about how to run ads today, leveraging AI, and he's got a really cool program that helps us do that. So for anyone who's going into like some of the further phases, more advanced stuff, wanting to do, retargeting, this could be a really great tool. 0:01:22 - (B): You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and a so you can actually ask questions to bill himself too. So that'll be fun as well. Junior, good to have you here. So just as we start today, I wanted to break down some questions that we had this week from the community about keywords. So we had some questions about how do I get my Google profile to rank for keywords. 0:01:46 - (B): Now I want to bring up just one little difference here. There's SEO and local SEO, or search engine optimization and local search optimization. I really look at these as two different things. A lot of SEO agencies might actually just combine it, but it is two different channels on Google, really traditional SEO is the idea of doing certain activities that will rank your website organically for you to gain more traffic. 0:02:17 - (B): Local search optimization is about ranking your Google profile so that your profile ranks. It's not about ranking your website so much as it is about your profile. And then traffic will come to you from your Google profile. And that's really where our focus is. But when someone asks questions about keywords, it's usually in context of like, how they've been taught about SEO and maybe even some paid ads. Because in paid ad strategies, you can actually create a list of keywords and determine how you target those ads. 0:02:51 - (B): So when you think about keywords for your Google profile, I want to point out a few things number one is you want to understand how is your Google profile performing based on the keywords it's showing up for. It usually takes a nice tool for you to get some better information about this. That's why we have mapled pro. I am actually introducing very soon a new tool that's going to work really, really well here for you. 0:03:14 - (B): It's called local IO, so that'd be really awesome once I get that, all those details all hammered out. What I'm trying to do is get some training built for you guys. You aren't left on your own to try to figure out that tool, but it's very cool. Great tool. I'm working with the CEO over there as well. Mapleds Pro, though, is built into our community. If you get into there, there's a tool that shows you keywords. If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for. 0:03:42 - (B): This is going to give you a baseline of information to use. You can't technically program, not directly. You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can. So once you have a list of how you're performing with your keywords, you can identify what keywords do I want to perform better for and what keywords are not here that I want to show up better for. 0:04:09 - (B): And there's a lot of different ways that you do that through following the training that we provide in local search academy. Categorizing your business well, the business description, how you're adding data to your services or your products you're listing, there's a lot of different things to do that. A couple I wanted to point out is, number one, what keywords should I use in my Google profile? I'm going to teach you something really quick because there's a lot of software that you can use to build a keyword list. 0:04:40 - (B): But let me share my screen here with you. Let's toggle it over here. So if I were going to Google and I were to type, let's see, painters near me, do you often get this list here that shows up, that expands like, this list is really interesting to me because it's Google telling me what other keywords most other people are also searching for as well based on what I've already input. So one thing you can do is look at what Google suggests and add new keywords ...
    続きを読む 一部表示
    23 分
  • Smart Traffic Strategies To Grow Your Local Business

    Smart Traffic Strategies To Grow Your Local Business
    2024/05/24
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Hey everyone. We are going live for our Q and a session today in local search academy and I'm grateful for everyone who's been able to join us in the past. It's been really great to get the feedback from you as well on what we can do to improve the program. And so I'm going to ask again and always ask, how can we continue to improve the program for you as well? So this becomes more valuable and more effective as you implement the strategies and participate in the community that we have here. 0:01:05 - (B): But as people are getting started here, I'm seeing a few people jumping on. Hey, great to have you in the, in the call today, art. As we get started, I'm going to just start with a little bit of a backstory here and a little highlight on something I think will be great information for those who are tuning in today. I'm always going to lead with a little bit of something. It fills in a little bit of space as people are joining, but also it's great, great information to just keep things relevant in what we're seeing working best today. 0:01:35 - (B): I'm gonna, I'm gonna give you a little bit of backstory on Jennifer. When we were working with her, she is doing a wellness center, but she was spending about a month on Google Ads with an agency and was not getting the results she wanted. Every time she would tell him, we're not seeing results, we're not getting the calls or the customers from this campaign. They would say, well, it's working. Look at all these clicks, look at all this traffic. 0:01:58 - (B): And that was the big disconnect is they weren't really concerned about if it converted at all or not, but it was just traffic. And what we did with Jennifer when she came in, we actually cut out that ad spend. We helped her create a really strong offer strategy, put that into a sales funnel structure. So now that campaign that was sending traffic before, the problem wasn't whether or not the campaign was working. It may have actually been working properly. It was the conversion. And that's what most people don't realize is that it's not usually just a traffic problem, it's also a conversion problem. 0:02:37 - (B): And that's where you, when you can fix both of those, you're actually pulling two levers to your growth, not just one. And that's where you see things starting to amplify. But there's also something to be said about what I call smart traffic. And that's what I wanted to share a little bit about today because when we started with Jennifer, we said your biggest opportunity is going to be starting with Google profile. 0:02:56 - (B): But there's some elements that Google profile opens the door to as well. And I'm going to share a little bit more about that. But this is what I call smart traffic. Number one, there's two qualifiers. Number one, it's a source of traffic with high buying intent. I want you to think about, like where do people go to look for what I offer? Because that is going to have higher buying intent than, say, an entertainment platform where people go to spend time or to decompress or to be entertained, such as Facebook. 0:03:26 - (B): So you're going to get better traffic there. Secondly is where can I compete with traffic in a place where there's far less competition so it's easier for me to win and stand out. And so those two qualifiers, number one, it's a source of traffic with high buying intent. And two, it's a source of traffic where you can compete and win. That's what I call smart traffic. So I'm going to shoot you over a snapshot here of what we consider smart traffic today for your business. And this could evolve, too, as the dynamics of the market shift and change as well. 0:04:02 - (B): Layers can be taken away or added to this, but the key here is to also diversify your traffic because you don't want to rely just on one thing. You want to rely on multiple, you want to have multiple ways of bringing traffic into your business. That's going to create a stronger, healthier business for the long term. So you can see this kind of like diagram here. A big component is going to be Google Business profile because that is where you have such an amazing opportunity to win real estate. On the first page of Google today, far fewer competition. 0:04:34 - (B): The second one is going to be Google Ads. But I want to specify not just traditional search campaigns that most people are running, but local search campaigns or local search ads. I'm going to tell you what the difference is on that. Oh, let me go back here. Come on. I'll share with you what ...
    続きを読む 一部表示
    38 分
  • What Ice Fishing Taught Me About Marketing

    What Ice Fishing Taught Me About Marketing
    2024/05/20
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:39 - (B): I'm going to share a little bit of a story as we're waiting for people to join us. Let me just make sure I got my list up. Hey, Peter. Good to see you. All right, so the reason I'm going to share this story is because I actually shared it the other night, and it just reminded me how powerful this is at a marketing example or in the prism of how we view our marketing. But last winter, well, actually, it wasn't last winter. It feels like last winter. It was the winter before that. 0:01:09 - (B): I went ice fishing with my brother, and my brother lives in Utah. And so he took us into the mountains, into this kind of really remote type of lake, deep into the mountains. And when we connect, we got there, we saw, actually, there was quite a few ice fishermen out on the lake. Anyone been ice fishing? I don't know if that's something that we got people all over. So any of you guys been ice fishing before? 0:01:40 - (B): So what you do is you go out onto the ice, you got to make sure that it's a certain thickness in order for you to go out onto the ice. We walked out onto the lake. We saw that there's a group of fishermen out there that were, sorry, hear a little feedback noise here. There we go. There's a group of fishermen already out there and quite a large group, but, and this lake was really popular for ice fishing. We went out there and then realized there was all, there were all these fishermen out there. But my brother had also brought his trailer with two snowmobiles and some shit sleds and a big tent and all of this stuff in gear. So what we did is we actually snowmobiled about a mile down the lake and then out into more of a remote area, and then snowmobiled out onto the lake, set up the tent, dug or carved our holes into the ice and started fishing. 0:02:34 - (B): That trip, we pulled out nearly 30 huge rainbow trout. I think they were rainbow trout that we were catching. We pulled out a massive amount of fish from this trip, and we stacked them up. We had this big picture of them. It was really, really kind of cool. In fact, I'm not sure if I could find it. Real quick while I want to share it with you because it goes along with the story. And then I'm going to illustrate why I'm sharing this with you. Here, let me see if I can find it. 0:03:10 - (B): Okay. Check this out. So I think I can share my screen here with you guys. All right. You see that, that picture there? That's. You can tell that's me and my family, my two older kids, two younger kids, me and my wife, Stephanie. And look at all those fish. It was crazy. The reason that we caught all this fish didn't have to do a lot with, like, we knew how to fish better than these other fishermen or that we were like, you know, you know, doing something different. 0:03:43 - (B): But when these fishermen saw what we're doing, because they come out to the parking lot and cross us and be like, wow, how are you guys getting all of those fish? Because we're. It's dead for us today. And. And, you know, it wasn't a trick that we had. The reason we caught more fish is because we went, we separated ourselves from all the group of fishermen. And when you think about that, this, this is kind of like the same thing with marketing. If you've ever heard of the analogy of the red ocean and blue ocean. 0:04:14 - (B): Red ocean is where everyone is competing to, against each other. There's blood in the water. They're fighting, and it's hard to win in that kind of environment. Well, if you can find a way to separate yourself so that you aren't. Let me see here real quick. I'm going to mute some microphones so we don't have all the background noise. If you can find a way to separate yourself, you move yourself more into what's called a blue ocean, you have far less competition, and in that way, you're able to win much easier. 0:04:46 - (B): See, in a red ocean, you have to be excellent. Excellent. All right, let's see. Okay. I muted it. In a red ocean, you have to be really excellent with your marketing to win in a blue ocean, you can be good and really accelerate because you can. You can get to the top so much easier. I hope that makes sense. But one of the ways that you can separate yourself from your competition, and I. I don't know if any of you have heard of this book, hundred million dollar offers by Alex Hermosi. 0:05:18 - (B): This is an amazing, amazing book. And if you don't do anything for your business, except get really good at turning everything you do into an incredible offer, that'll do more for your business than anything ...
    続きを読む 一部表示
    1 時間 1 分
  • How Simple Over-Delivery Turns Customers Into Raving Fans

    How Simple Over-Delivery Turns Customers Into Raving Fans
    2024/05/13
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): All right, perfect. It is great to be back on Friday. We are gonna go into a live Q and a here, but I wanted to actually start with a couple stories and kind of a lesson behind it as well from this week. So let's what I'm gonna do is wait here for a minute while we get get some other folks joining us. I just want to make sure that everyone can join who wants to today? Local search academy. How's everyone liking the local search academy too? I want to make sure that we're giving you the most value possible in local search academy for the lowest barrier to entry for people to join and be able to get the most from this program. 0:01:24 - (B): I've gotten great feedback from several people. I put a post out there, I don't know, a few days back, I think that was asking what can we do more or what can we add to local search academy that will make this even more valuable for you or improve your experience? I just want to make sure that we aren't. It's so important to listen to the audience, not just what we think is good. But I had amazing feedback from that post that really helped me understand. Oh, here's something that I know I can actually do better. I didn't see that before, right? So I love that kind of feedback. 0:02:00 - (B): So I just want to welcome more of that. If you're coming in and you're seeing, hey, you know what, it'd be really great. Focus Academy had this or more time focusing on that, then that's the kind of feedback I want to hear more. The absolute best program for local businesses out there, period. That's my goal. This best programming community. So good to have you guys coming on. I see Amy, Art, Terry, great to have you here. 0:02:26 - (B): We're going to open this up for a live Q and a. And usually what happens is people will start feeding in just as we start. And so as people are coming in, I'm just going to, before we break into the Q and A, I'm going to give you a little bit of a story that kind of came to me this week. I don't know if how many of you guys have maybe like seen those car washes that are popping up everywhere. Those automated car washes that you just kind of drive in, but they're, the thing is, like, they're subscription based, so you just pay a monthly and then you can come unlimited times a month. Have you guys ever seen those in your areas? Yeah. Okay, cool. So a little bit over a year ago, my family and my wife, me, my wife, four kids, traveled the country for two years. We were just like nomads. We back when the pandemic hit, you know, we took an opportunity to sell everything and basically hit the road for two years and travel during that time. 0:03:20 - (B): And it was really incredible. But I got really familiar with these car washes because every place we got, we'd do a month, month subscription or whatever at each of those places, and we'd go just all the time because we pretty much lived out of our car. But we had an Airbnb by the month that we were doing. But, you know, we're in the car so much. So we kept it clean. And I got to know a lot of these car washes, but having gone through so many of them, they're all fairly the same, but there's little things that make a big difference. My favorite car wash that we went to was mod car wash. I don't know if there's any in your area that you've seen, but the reason I like mod car wash the best is because every time we came in, they would always give us an air freshener. 0:04:07 - (B): It was so simple. It was very inexpensive, but it was exactly what made all the difference. It was a little bit of an over delivery. You're going in to wash the car. Air freshener seems nice, right? Some of them have spray bottles or whatever, but they're always kind of messy and like, you got to go find them and all of that. But we always got a fresh pack of air fresheners. And sometimes they'd give us as much as three, the three different scents that they offer. 0:04:31 - (B): And that little over delivery made them my absolute favorite. I'm so loyal to them. In fact, one, a new mod car wash just opened up down the street from me. And guess what? First thing, I'm like the first member in there. I am a true loyal fan. That is the exact thing that we try to teach with our offer strategy. How can you over deliver in a simple, small way that creates a raving customer that will continue to come back? It does not have to be with price discounts. It does not have to be by adding so much more than maybe what you already do. But it takes a little creativity to figure out what is that little touch that makes ...
    続きを読む 一部表示
    51 分
  • Paid Ads That Work In Today's Competitive Google Channels

    Paid Ads That Work In Today's Competitive Google Channels
    2024/05/10
    [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the for Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success storyies center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Well, I guess it's morning for some. It's noon, where I am looking forward to going live in the group today. We've got probably a few minutes where people will be joining and coming on, but this is our live q and a where you have an opportunity to join me, or sometimes it'can be members of my team to go into some of the questions you have about local search academy, maybe specifics about your, your specific situation or some of the things you're seeing that you, you haven't been able to kind of like execute on. 0:01:08 - (B): This is where you get that live support and some direction to keep the momentum. And that's why we've created more of a community around this to be able to provide that kind of opportunity for everyone. So as we are getting people joining. Oh, good. It's good to see you guys on there coming on. Great. I'm going to give you guys a little bit of a glimpse in what we're seeing here because we recently redesigned local search academy to simplify it, make easier wins out of the modules. And I've gotten some good feedback from people largely around, you know, how we're dripping the camp, dripping the training. 0:01:47 - (B): We've done that to simplify it, make it so you only have one little thing to focus on each week, and it gradually builds on each other. So your wins keep compounding as you go through the program. We've had some people just ask, can you unlock everything for me? And I've tried to look at being able to do that, but the way that the platform is structured, I can't unlock it for some and not for others. And so I'm trying to figure out the best way to serve you. But if you have any thoughts on that, I'd greatly appreciate that, too. 0:02:14 - (B): One of the things I wanted to lead with before we go into the live Q and A's is a couple things that we've seen with some clients recently that I think will help you see a bigger picture here with Google Business profile. Ron has started working with us. I think it's been a little over 30 days, not that long, but Ron is in the business of doing patios. What do you call them walkways, brick masonry type of things, hardscape stuff. 0:02:42 - (B): And he has shared with us that over the past years of his business, he's never seen the type of and the number of calls coming in from anything else he's paid for. He's just been implementing the Google profile strategies and he's been getting a big increase in the call volume coming through, which is so great to hear. Now his is happening within 30 days sometimes for you guys. I don't want to give the false impression that this happens in two weeks or immediately. 0:03:10 - (B): There's some businesses that require about three months of being consistent with activity to really get to that point. Everyone has a different Runway. There's other factors that we cannot control when it comes to your Google Business profile, such as seasonal search volume, your marketplace conditions where you're located, the saturation of competition. There's a lot of layers to this that we can't control. So we're going to focus on the things we can control. 0:03:35 - (B): And what I can tell you is if you do this, you will see results. It might be faster for some and more gradual for others, but it will always go in the right direction for you. So just want to say that. And then the other thing is, we had another company working with us. I was on a call with him earlier this, this week, Vince. He does mold remediation, and he shared with me that in the past with his ad campaigns. 0:04:02 - (B): And I'm going to talk about some paid ads here for a second because I'll tie this in. Why? Why I'm doing this. But with his paid ad strategies on Google Ads, he used to get leads for close to $100, like $100 a lead. And he was happy with that. But over time, it continued to go up to 200 and $300 a lead. And it was just like the pay per click costs going up, up, up, up. But when he implemented the paid strategies that we've shared with him, his cost per lead is now around five to dollar a lead. 0:04:33 - (B): He is crushing it and he couldn't help but get on and share that. He's had the best week in business ever using this strategy. And I say this because that is a paid element. One of the reasons we can see tremendous results and the things that will magnify your ability to really scale your business. It's not just Google Business profile. There's a lot of layers behind that or that that amplify the results you get through Google Business profile. But Google Business profile is your ...
    続きを読む 一部表示
    51 分
  • Local Search Academy Launches Affiliate Program for Impact-Driven Entrepreneurs

    Local Search Academy Launches Affiliate Program for Impact-Driven Entrepreneurs
    2024/05/06
    [TRANSCRIPT] 0:00:03 - (Narrator): This is the for Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success storyies center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:39 - (Jared Erni): Right. It is great to have everyone joining us for our next live event. This is going to be a Q and a where we can answer any of your questions about local search academy, Google Business profile and any other strategies related to that. We're going to wait for people to join, but just to keep you updated on some of the things with local search academy, one of the things we really wanted to do was be able to impact more businesses than we can work with on a personal level. 0:01:09 - (Jared Erni): And every business owner knows another business owner who likely could use what this has to share. We wanted to make it something where you can create impact in other people's lives as well, but also rewarding for you, too. So we recently just launched an affiliate program that will allow you to easily share this with others and create impact in their businesses as well. Because of that, and also earn a commission for anyone who continues to renew their subscription or their membership with local search academy going forward, this is going toa be really fun to be able to help people with share it with others and be able to amplify that impact, but also make it rewarding for you. 0:01:54 - (Jared Erni): Now what? I'll break this down as we're waiting for people to join the the live here. But the way that this works is when you decide to renew your membership, it's $97 a month to keep access to the community. And this isn't designed to be kind of a one and done course because managing your Google profile is like a continual thing. This is something that you have to do frequently and consistently, and there's always things that change and are updated. So we want to keep you aware of what's working best and keep you on the cutting edge of the newest changes that will help you amplify your impact. Not only that, it's not just about traffic, it's also about, it's also about being able to optimize the traffic that does come to your site. 0:02:42 - (Jared Erni): Hey, Kennedy, it's good to see you. Esmeralda. Hey, thanks for joining y'all. So just to give that announcement here, we're still waiting for others to join, but ve I see Esmeralda and Kennedy who are on our team. We're waiting for some of the others to join who've registered. We had about seven register for this live, but it's being recorded so those if you can't make it when you've registered for it, it's totally fine. I'm going toa give you some good value each time regardless of the people who come on live and give questions and go through answers there. 0:03:11 - (Jared Erni): But so the way that I want this, to share this with this new affiliate program is it gives you the ability to share this with others and as they renew their membership, you'll actually make 40% commission recurring every single month they continue with their membership with the program. So in effect, you can actually not just get your membership free. If you have three people who have joined because of your link, this program, your membership is not only free, but you're making money with it. 0:03:40 - (Jared Erni): And this could be a pretty nice side income stream for you or your business or however you want to do that just by being able to share that with others. Joita, good to see you on the call as well. So I wanted to give that announcement and what we're gonna do is next week we'renna actually launch our first affiliate contest and there's goingna be some prizes involved, but this will be able to kick start the community, being able to share this with others and being able to create more impact with others in the local search academy, but also being rewarded for it too. So I'm excited to announce what that looks like next week. 0:04:16 - (Jared Erni): We'll jump into some Q and A's here. And Joita, I see you on the call. Would love if you have any questions. Go ahead, let's talk about it. 0:04:27 - (C): No, not right now. 0:04:32 - (Jared Erni): Maybe I coulden to how is it going in, in the training so far for you? 0:04:37 - (C): By the way, this is Drewvy. I represent Janita. So I am the one who works with the updates or, or the marketing side of the company. So yeah, we're, as of the moment we're just, we're following all of the, you know, with the training, with the, I mean, updates on Google profile, doing the basic postings. I think that we're on that position right now. 0:05:09 - (Jared Erni): Is there anything that you feel like we could do to serve you as you're going through getting all those kind of situated or you're allgh for now?...
    続きを読む 一部表示
    22 分