『How Simple Over-Delivery Turns Customers Into Raving Fans』のカバーアート

How Simple Over-Delivery Turns Customers Into Raving Fans

How Simple Over-Delivery Turns Customers Into Raving Fans

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): All right, perfect. It is great to be back on Friday. We are gonna go into a live Q and a here, but I wanted to actually start with a couple stories and kind of a lesson behind it as well from this week. So let's what I'm gonna do is wait here for a minute while we get get some other folks joining us. I just want to make sure that everyone can join who wants to today? Local search academy. How's everyone liking the local search academy too? I want to make sure that we're giving you the most value possible in local search academy for the lowest barrier to entry for people to join and be able to get the most from this program. 0:01:24 - (B): I've gotten great feedback from several people. I put a post out there, I don't know, a few days back, I think that was asking what can we do more or what can we add to local search academy that will make this even more valuable for you or improve your experience? I just want to make sure that we aren't. It's so important to listen to the audience, not just what we think is good. But I had amazing feedback from that post that really helped me understand. Oh, here's something that I know I can actually do better. I didn't see that before, right? So I love that kind of feedback. 0:02:00 - (B): So I just want to welcome more of that. If you're coming in and you're seeing, hey, you know what, it'd be really great. Focus Academy had this or more time focusing on that, then that's the kind of feedback I want to hear more. The absolute best program for local businesses out there, period. That's my goal. This best programming community. So good to have you guys coming on. I see Amy, Art, Terry, great to have you here. 0:02:26 - (B): We're going to open this up for a live Q and a. And usually what happens is people will start feeding in just as we start. And so as people are coming in, I'm just going to, before we break into the Q and A, I'm going to give you a little bit of a story that kind of came to me this week. I don't know if how many of you guys have maybe like seen those car washes that are popping up everywhere. Those automated car washes that you just kind of drive in, but they're, the thing is, like, they're subscription based, so you just pay a monthly and then you can come unlimited times a month. Have you guys ever seen those in your areas? Yeah. Okay, cool. So a little bit over a year ago, my family and my wife, me, my wife, four kids, traveled the country for two years. We were just like nomads. We back when the pandemic hit, you know, we took an opportunity to sell everything and basically hit the road for two years and travel during that time. 0:03:20 - (B): And it was really incredible. But I got really familiar with these car washes because every place we got, we'd do a month, month subscription or whatever at each of those places, and we'd go just all the time because we pretty much lived out of our car. But we had an Airbnb by the month that we were doing. But, you know, we're in the car so much. So we kept it clean. And I got to know a lot of these car washes, but having gone through so many of them, they're all fairly the same, but there's little things that make a big difference. My favorite car wash that we went to was mod car wash. I don't know if there's any in your area that you've seen, but the reason I like mod car wash the best is because every time we came in, they would always give us an air freshener. 0:04:07 - (B): It was so simple. It was very inexpensive, but it was exactly what made all the difference. It was a little bit of an over delivery. You're going in to wash the car. Air freshener seems nice, right? Some of them have spray bottles or whatever, but they're always kind of messy and like, you got to go find them and all of that. But we always got a fresh pack of air fresheners. And sometimes they'd give us as much as three, the three different scents that they offer. 0:04:31 - (B): And that little over delivery made them my absolute favorite. I'm so loyal to them. In fact, one, a new mod car wash just opened up down the street from me. And guess what? First thing, I'm like the first member in there. I am a true loyal fan. That is the exact thing that we try to teach with our offer strategy. How can you over deliver in a simple, small way that creates a raving customer that will continue to come back? It does not have to be with price discounts. It does not have to be by adding so much more than maybe what you already do. But it takes a little creativity to figure out what is that little touch that makes ...
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