『What My Broken Truck Window Taught Me About Marketing』のカバーアート

What My Broken Truck Window Taught Me About Marketing

What My Broken Truck Window Taught Me About Marketing

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2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that will help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Welcome everyone to another session of our live event. This today is Wednesday. We usually do this on Friday, but we're doing a little different because I'm going to some training on Thursday and Friday this week. It'll keep me out of pocket. I still wanted to be available for anyone who would like to join the Q and a this week. But while we're getting into it and while people are joining, I'm going to give you a little bit of a lesson I learned just this week, actually, last week. 0:01:06 - (B): So let me start with this. Anyone here has ever had it like a car or a truck that you just love? Like, you know, it's, it's you. You were able to go away from, from driving something that's practical to actually driving something you love, and then now you just take care of it like a baby. But here's the challenge with it. Anytime it gets a little scratch or door thing, it just drives you nuts. Well, that's how I am with my truck. And last week I lent it out to someone to use and he left it in a seemingly safe parking lot downtown Atlanta. 0:01:42 - (B): But when he came back, the window had been busted out and he had to call me at midnight and say something happened. He's doing a police report. It was a petty theft, nothing big, but broken window. And I was fuming mad because this was my truck he drove. Not only that, but he drove it back to me at 03:00 a.m. in a torrential down like rainstorm. And it was soaking wet on the inside by the time he got, got back. And, you know, bless him, he wasn't the one that did it. But I was just so mad at the situation. 0:02:12 - (B): And, you know, after I cooled off, you know, I didn't sleep at all that night. But the next day, I was talking about just how mad I was. And my wife reminded me how despite unexpected setbacks, there's always a positive opportunity. And I sat on that and realized, you know, there's a lot of things I could be complaining about, but this is not one of those because they're far worse things I could be going through than this little setback. 0:02:39 - (B): But it just reminded me of some things that I've seen through my own growth in marketing and in business, and some of the clients that we've also seen, we all come across setbacks in our business. This is actually reminded me about one example was James. He ran a basement waterproofing business. He built this business on the back of traditional SEO, scaled it to over $100,000 a month. He was the one showing up in the marketplace really well. And when people searched for basement waterproofing services in his area, but then all of a sudden, there was an algorithm change and calls practically stopped. 0:03:15 - (B): He couldn't figure out why. Tried everything to fix it. But all of his SEO over the work had just come crashing down in his business with it. He'd been struggling for six months trying to figure out how to fix this problem, and his revenue was about a third what it was before. And he was in the red, like, just trying to hang on and not go out of business. We started working together and started focusing on the frameworks you learn here in local search academy and that I share and teach with you. 0:03:43 - (B): But we focused on his Google profile. We complemented that with an incredible offer strategy, you know, what we call the irresistible offer, and used a sales funnel to facilitate that offer. In about ten months, he'd been able to recover his business. He'd been not only recover it, but he got his business into a position where it became sellable. And he got an offer and successfully exited his business so he could then move on to the next phase of life in retirement. 0:04:09 - (B): And that was so cool to see him go through that process, because it really is an illustration that we all come across unexpected setbacks in our business. We can either complain about them or, or be mad, kind of like I was with my truck, or we can accept it and look at what is the opportunity that I have here and shift quickly. A great coach and real good friend of mine, Alaric. Heck, maybe some of you have seen Alaric and some of the things that I talk about, but he's been on the inc. 500 twice and is only 26 years old. 0:04:45 - (B): He's an incredible person and incredible businessman, but he talks about how you can redefine the word failure to mean something else, because failure is really an opportunity to learn. When you look at it that way, and Nelson Mandela says, I never lose. I either win or I learn. And I just love that. So today, most businesses are, most small ...
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