『Smart Traffic Strategies To Grow Your Local Business』のカバーアート

Smart Traffic Strategies To Grow Your Local Business

Smart Traffic Strategies To Grow Your Local Business

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2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now, here's your host, Jared Ernie. 0:00:38 - (B): Hey everyone. We are going live for our Q and a session today in local search academy and I'm grateful for everyone who's been able to join us in the past. It's been really great to get the feedback from you as well on what we can do to improve the program. And so I'm going to ask again and always ask, how can we continue to improve the program for you as well? So this becomes more valuable and more effective as you implement the strategies and participate in the community that we have here. 0:01:05 - (B): But as people are getting started here, I'm seeing a few people jumping on. Hey, great to have you in the, in the call today, art. As we get started, I'm going to just start with a little bit of a backstory here and a little highlight on something I think will be great information for those who are tuning in today. I'm always going to lead with a little bit of something. It fills in a little bit of space as people are joining, but also it's great, great information to just keep things relevant in what we're seeing working best today. 0:01:35 - (B): I'm gonna, I'm gonna give you a little bit of backstory on Jennifer. When we were working with her, she is doing a wellness center, but she was spending about a month on Google Ads with an agency and was not getting the results she wanted. Every time she would tell him, we're not seeing results, we're not getting the calls or the customers from this campaign. They would say, well, it's working. Look at all these clicks, look at all this traffic. 0:01:58 - (B): And that was the big disconnect is they weren't really concerned about if it converted at all or not, but it was just traffic. And what we did with Jennifer when she came in, we actually cut out that ad spend. We helped her create a really strong offer strategy, put that into a sales funnel structure. So now that campaign that was sending traffic before, the problem wasn't whether or not the campaign was working. It may have actually been working properly. It was the conversion. And that's what most people don't realize is that it's not usually just a traffic problem, it's also a conversion problem. 0:02:37 - (B): And that's where you, when you can fix both of those, you're actually pulling two levers to your growth, not just one. And that's where you see things starting to amplify. But there's also something to be said about what I call smart traffic. And that's what I wanted to share a little bit about today because when we started with Jennifer, we said your biggest opportunity is going to be starting with Google profile. 0:02:56 - (B): But there's some elements that Google profile opens the door to as well. And I'm going to share a little bit more about that. But this is what I call smart traffic. Number one, there's two qualifiers. Number one, it's a source of traffic with high buying intent. I want you to think about, like where do people go to look for what I offer? Because that is going to have higher buying intent than, say, an entertainment platform where people go to spend time or to decompress or to be entertained, such as Facebook. 0:03:26 - (B): So you're going to get better traffic there. Secondly is where can I compete with traffic in a place where there's far less competition so it's easier for me to win and stand out. And so those two qualifiers, number one, it's a source of traffic with high buying intent. And two, it's a source of traffic where you can compete and win. That's what I call smart traffic. So I'm going to shoot you over a snapshot here of what we consider smart traffic today for your business. And this could evolve, too, as the dynamics of the market shift and change as well. 0:04:02 - (B): Layers can be taken away or added to this, but the key here is to also diversify your traffic because you don't want to rely just on one thing. You want to rely on multiple, you want to have multiple ways of bringing traffic into your business. That's going to create a stronger, healthier business for the long term. So you can see this kind of like diagram here. A big component is going to be Google Business profile because that is where you have such an amazing opportunity to win real estate. On the first page of Google today, far fewer competition. 0:04:34 - (B): The second one is going to be Google Ads. But I want to specify not just traditional search campaigns that most people are running, but local search campaigns or local search ads. I'm going to tell you what the difference is on that. Oh, let me go back here. Come on. I'll share with you what ...
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