『Easy Hack To Find Popular Keywords For Local Search』のカバーアート

Easy Hack To Find Popular Keywords For Local Search

Easy Hack To Find Popular Keywords For Local Search

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 [TRANSCRIPT] 0:00:03 - (Jared Erni): This is the four Impact podcast, the destination for impact driven entrepreneurs striving to live life on their terms and create a ripple effect of positive impact in the communities they serve. Where we put your success stories center stage, dissecting the lessons learned and sharing insights and ideas that'll help you amplify your impact. And now here's your host, Jared Ernie. 0:00:38 - (B): In the local search academy today, going to break down some great tips. And this is coming from feedback we got this week from members in the community. So I'm excited to do that. Number one is we are actually going live in a couple weeks with Bill. This is on May 24 with Bill Hurling and Bill's going to be joining us. He is the CEO of Humming AI and I've been talking to Bill for a while now. He's a wonderful guy, but also super intelligent about how to run ads today, leveraging AI, and he's got a really cool program that helps us do that. So for anyone who's going into like some of the further phases, more advanced stuff, wanting to do, retargeting, this could be a really great tool. 0:01:22 - (B): You could join us on May 24. We're going to interview Bill, get some great feedback and open it up for Q and a so you can actually ask questions to bill himself too. So that'll be fun as well. Junior, good to have you here. So just as we start today, I wanted to break down some questions that we had this week from the community about keywords. So we had some questions about how do I get my Google profile to rank for keywords. 0:01:46 - (B): Now I want to bring up just one little difference here. There's SEO and local SEO, or search engine optimization and local search optimization. I really look at these as two different things. A lot of SEO agencies might actually just combine it, but it is two different channels on Google, really traditional SEO is the idea of doing certain activities that will rank your website organically for you to gain more traffic. 0:02:17 - (B): Local search optimization is about ranking your Google profile so that your profile ranks. It's not about ranking your website so much as it is about your profile. And then traffic will come to you from your Google profile. And that's really where our focus is. But when someone asks questions about keywords, it's usually in context of like, how they've been taught about SEO and maybe even some paid ads. Because in paid ad strategies, you can actually create a list of keywords and determine how you target those ads. 0:02:51 - (B): So when you think about keywords for your Google profile, I want to point out a few things number one is you want to understand how is your Google profile performing based on the keywords it's showing up for. It usually takes a nice tool for you to get some better information about this. That's why we have mapled pro. I am actually introducing very soon a new tool that's going to work really, really well here for you. 0:03:14 - (B): It's called local IO, so that'd be really awesome once I get that, all those details all hammered out. What I'm trying to do is get some training built for you guys. You aren't left on your own to try to figure out that tool, but it's very cool. Great tool. I'm working with the CEO over there as well. Mapleds Pro, though, is built into our community. If you get into there, there's a tool that shows you keywords. If you look at those keywords, you're going to see how your Google profile is performing based on the keywords you're showing up for. 0:03:42 - (B): This is going to give you a baseline of information to use. You can't technically program, not directly. You can't directly program the keywords you want to show up for with your Google profile, but indirectly you can. So once you have a list of how you're performing with your keywords, you can identify what keywords do I want to perform better for and what keywords are not here that I want to show up better for. 0:04:09 - (B): And there's a lot of different ways that you do that through following the training that we provide in local search academy. Categorizing your business well, the business description, how you're adding data to your services or your products you're listing, there's a lot of different things to do that. A couple I wanted to point out is, number one, what keywords should I use in my Google profile? I'm going to teach you something really quick because there's a lot of software that you can use to build a keyword list. 0:04:40 - (B): But let me share my screen here with you. Let's toggle it over here. So if I were going to Google and I were to type, let's see, painters near me, do you often get this list here that shows up, that expands like, this list is really interesting to me because it's Google telling me what other keywords most other people are also searching for as well based on what I've already input. So one thing you can do is look at what Google suggests and add new keywords ...
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