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Part Three of Marketing Reviews! Tune into to test clarity and booking path of 4 family photographers.

My Instagram + My Membership

Brought to you by the 90 Minute Marketing Intensive - 90 minutes gaining clarity on ONE offer, ONE booking path and website cohesion.

In this episode, I audit real photographer Instagrams and websites to find where spring offers (or main offers) get lost and how to fix trust holes.

My Instagram + My Membership

Brough to you by the 90 Minute Marketing Intensive

We audit real photographer Instagrams and websites to find where spring offers (or main offers) get lost and how to fix trust holes.

If you're interested in me looking through your brand, we can work together for 90 minutes and go through ONE offer, ONE booking path and make sure your website supports both.

My Instagram + My Membership

Helpful links:

One-On-One 90 Minute Seasonal Intensive

Membership $35/mo

Episode Overview:

Spring is when families start actively searching for photographers again

Most photographers try to “grow online” but forget the power of going deep locally

You do not need to be famous. You need to be familiar in your communityBecoming “the photographer” is not about being the most creative. You need to be more visible, helpful, and trusted locally.

Today you’ll learn how to:

• Position yourself as a local resource (not just a service provider)
• Build visibility in real-world places and local digital spaces
• Create simple spring content that attracts nearby families
• Turn local attention into actual bookings

My Instagram + My Membership

Come Plan Spring in The Membership

Ai Overview Class Feb 23rd

We cut through offer overload and show how simplicity sells. Clear positioning, outcome‑driven language, and guided booking paths turn browsers into buyers while minis become entry points, not the main event.

• why too many session types confuse buyers
• how to position a primary offer clients remember
• why minis should be an entry point, not the product
• renaming offers around experience and outcome
• building a clear booking path with one CTA
• using education to reduce decision fatigue
• choosing offers that fit life and income goals
• when to cut underperforming offers without guilt

Join us for Spring Planning: one hour a morning on Feb 24, 25, 26. Plus, the AI Overview Class on Feb 23. If you’re struggling to book spring, join the membership and bring your questions!

My Instagram + My Membership

Ai Overview Class Feb 23rd- Sign up (free for members)

Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy.

• shifting from global reach to local visibility
• why peers in your feed distort results
• social metrics that signal intent not popularity
• blog paths that move readers to booking
• ads that lead to clear, short conversions
• email metrics that show trust and action
• giving campaigns a six to nine week runway
• building useful local content series across channels

Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above.

I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one!

My Instagram + My Membership

Helpful Links

One-on-one Marketing Memberships

I unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt.

• fear of visibility and judgment blocking marketing
• difference between marketing and moral indifference
• art and creativity as grounding forces
• choosing a worldview instead of a party
• women’s leadership and power as a guiding value
• aligning offers and messaging with mission
• handling risks, boundaries, and tone
• softening language without disappearing
• marketing from calm rather than guilt
• simple blueprint for one clear offer

One-on-ones are still going on, they’re so fun… $600 for members for three one-hour calls… $750 if you’re not in the membership… In February, I’m going to be doing a training on the AI overview, $35 for non-members and free for members… If you’re thinking about joining the membership, just join it already. It is $35/mo. Less than a bougie lunch.

My Instagram + My Membership

Helpful Links:

One-On-One Mentorship on Marketing

I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing.

• choosing one or two sustainable offers
• monthly money habits that create bandwidth
• popularity versus profitability perspective
• trust through consistent work and messaging
• aligning website tone with social voice
• writing copy that describes your viewpoint
• bold positioning that repels and attracts
• creating tangible next steps after inquiry

Current Limited Time Offer: If you want one-on-one, it’s $600 for three calls if you’re in the membership, $750 if you’re not. Join the membership for weekly live Q&A and offer alignment support.

My Instagram + My Membership