Links: My Instagram

Membership

We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.

• fast trust through alignment and consistency
• visual and voice cohesion across site, email, and social
• clarity on who you serve, where you are, and your process
• visibility buckets: evergreen, daily, borrowed
• stop promoting what is sold out and pivot messaging
• six-week data tests to find traction channels
• conversion without pressure and with clear direction
• vibe, nurture, and social proof inside the booking flow
• audit your path to book and remove friction
• connect trust, visibility, and conversion into a loop

Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you.

Helpful links:

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Membership

We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.

• why a single, limited offer converts better than “everything on sale”
• how to align the bundle with 2026 goals
• building the pathway: list, access rules, payments, scheduler, confirmations
• warming the audience beyond stories and posting to the homepage
• writing emails and captions now, not later
• testing links, codes, and checkout before launch
• managing energy and showing visible excitement
• nurturing buyers after purchase to reduce cancellations
• muting competitors to avoid comparison
• creating repeatable six-week seasonal drops
• membership support: weekly lives and focused clinics

If you’re interested in the membership, $35 a month, you’ll have me there to talk to you every single Monday, even if you’re just tuning in on the recording

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Join The Membership

We unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families.

• family photography as a mirror for dynamics and self‑image
• regulating emotions before responding and seeking the right support
• short, kind, professional replies that acknowledge feelings
• defining fair solutions without panic refunds
• clarifying brand fit: playful, snuggly, adventurous vs posed expectations
• portfolio and weather transparency to prevent mismatches
• sharpening systems: guides, questionnaires, prep and expectations
• rebuilding confidence with a kind‑words folder and data
• turning lessons into content that filters and builds trust
• remembering your body of work over one loud outlier

Join the membership: it’s literally $35 a month, you get to chat with me every single Monday morning and you can ask any marketing questions you have

Helpful Links:

Portrait Mastery Talk- How to Create Demand Instead of Chasing it

The Marketing Membership

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The psychology behind booking decisions reveals that how your brand makes clients feel matters more than price, algorithms, or photography trends. Understanding the four pillars of influence( urgency, ease, trust, and emotion) transforms your booking process from complicated to magnetic.

• Psychology plays a major role in both creating meaningful client connections and successful marketing
• Four key pillars influence booking decisions: urgency, ease, trust, and emotion
• Creating natural urgency through education rather than pressure helps families understand timing constraints
• Reducing friction in your booking process by qualifying clients through brand positioning, not complicated forms
• Building trust through consistent imagery, reviews, behind-the-scenes content, and clear communication
• Understanding client motivations allows you to speak directly to their emotional needs
• Marketing attracts ideal sessions while naturally deflecting those who aren't a good fit
• Defining your brand by how it makes people feel rather than just what you offer
• Three-word brand definitions create clear visualizations and expectations

"The most regretful people on earth are those who felt the call to creative work, who felt their own creative power restive and uprising and gave it neither power or time." - Mary Oliver

Helpful Links: Portrait Mastery Class!

Local marketing strategies make the biggest difference when fall sessions aren't booking as expected. Shifting focus from global visibility to local presence creates genuine booking opportunities with people who can actually hire you.

• Assess what's not working in your current marketing approach
• Speak specifically to local clients rather than using generic messaging
• Add urgency to your marketing communications
• Optimize your Google Business Profile with location-specific content
• Tag locations in every post to attract local attention
• Partner with community groups and local organizations
• Create fresh marketing with new templates or approaches
• Share testimonials consistently (aim for weekly)
• Offer thoughtful incentives that don't discount your core service
• Reach out to past clients with warm, personal communications
• Encourage referrals with meaningful bonuses
• Simplify your booking process to remove friction

Check out my new class "How to Create Demand Instead of Chasing It" through our partner educational platform. If you're interested in ongoing education, consider joining our membership where you can access all past focus group classes.

Marketing Membership

Membership Info

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Fall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success.

• Even in challenging economic times, clients are still booking photography sessions
• Consistency in marketing is more important than perfection
• Batching fall marketing tasks helps manage time effectively during busy periods
• Stop hiding in Instagram stories - create content with longevity
• The "you're annoying" mindset prevents most photographers from marketing effectively
• Create a promotional series to build excitement for 2026 bookings
• Take time to reflect on your past season while planning future strategy
• Marketing is a long-tail game - plan with a two-year vision in mind
• Use fall's natural attention to book spring and summer sessions for next year

Join the membership for $35/month to get marketing support every Monday morning and access to specialized classes on promoting your photography business.

Fall Goal Setting Workshop 6/30! Join the Membership

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Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.

• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will change us
• When we have negative money stories, we undermine our marketing by projecting discomfort, overexplaining our prices, and failing to communicate value clearly
• Signs your marketing problem is actually a mindset issue include avoiding checking statistics, freezing up when posting about pricing, and continuously rebranding instead of building trust
• Healing experiments include sharing prices confidently, practicing saying rates aloud, journaling about limiting beliefs, tracking wins, and unfollowing accounts that trigger comparison
• The summer visibility sprint challenge includes 10 simple marketing actions to increase summer bookings while preparing for fall
• When women photographers hit financial goals, we become forces for positive change in our communities beyond just supporting our own families

Join our membership for fall goal setting starting Monday! We'll be focusing on setting specific income goals for each month and season to ensure you build a thriving photography business.

Ai Overview Class in Membership

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Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.

• Marketing is sharing solutions, not being "icky" or bothering people
• Your unique perspective is what makes you stand out in a seemingly saturated market
• Marketing is a learnable skill based on data, not your personality
• Quality content builds connection, not just noise
• Building trust takes time and consistent effort
• Not every client is the right fit, and that's perfectly okay
• Your consistent voice and boundaries are your superpower
• Visibility creates vulnerability but leads to deeper client relationships
• You're building at the right pace for your specific goals
• Comparing yourself to others will never produce accurate data for your business

Join our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.