Fall Goal Setting Workshop 6/30! Join the Membership

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Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.

• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will change us
• When we have negative money stories, we undermine our marketing by projecting discomfort, overexplaining our prices, and failing to communicate value clearly
• Signs your marketing problem is actually a mindset issue include avoiding checking statistics, freezing up when posting about pricing, and continuously rebranding instead of building trust
• Healing experiments include sharing prices confidently, practicing saying rates aloud, journaling about limiting beliefs, tracking wins, and unfollowing accounts that trigger comparison
• The summer visibility sprint challenge includes 10 simple marketing actions to increase summer bookings while preparing for fall
• When women photographers hit financial goals, we become forces for positive change in our communities beyond just supporting our own families

Join our membership for fall goal setting starting Monday! We'll be focusing on setting specific income goals for each month and season to ensure you build a thriving photography business.

Ai Overview Class in Membership

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Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.

• Marketing is sharing solutions, not being "icky" or bothering people
• Your unique perspective is what makes you stand out in a seemingly saturated market
• Marketing is a learnable skill based on data, not your personality
• Quality content builds connection, not just noise
• Building trust takes time and consistent effort
• Not every client is the right fit, and that's perfectly okay
• Your consistent voice and boundaries are your superpower
• Visibility creates vulnerability but leads to deeper client relationships
• You're building at the right pace for your specific goals
• Comparing yourself to others will never produce accurate data for your business

Join our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.

Helpful Links:

Marketing Membership $35/mo

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Episode Overview:

The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities.

• Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both
• Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times
• Successful photographers now spend 30-40% of their time on active marketing efforts
• Marketing must focus on building emotional security and trust rather than just showcasing your portfolio
• Create demand instead of chasing it by consistently showcasing your ideal sessions
• Lead with both empathy and aesthetics in your content
• Build trust through clear systems and boundaries while maintaining your artistic vision
• Prioritize connection-based content that addresses client fears and highlights transformations
• Mute other photographers if comparison is holding back your marketing efforts
• Show up as a creator rather than a consumer on social media platforms

Join the marketing membership for classes on the AI algorithm, Instagram bio optimization, and goal setting for fall bookings.