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Facebook Ads Course- I'll be live 4/29

90 Minute One-On-One Marketing Zoom

We review quarter one like a CEO and pull real numbers that explain what’s working in our photography marketing and what needs fixing. We turn “slow season panic” into a simple plan for visibility, trust, and bookings going into quarter two.

• quarterly review as data not identity
• inquiry count patterns and timing
• booking rate and why people ghost
• traffic sources that actually bring leads
• average sale and the most popular product
• visibility consistency beyond just posting
• questions to diagnose a strong quarter or slow quarter
• common Q1 mistakes like waiting for spring
• nurturing past clients instead of only chasing new leads
• Q2 focus on a seasonal offer and two channels
• trust-building upgrades like FAQs and testimonials
• conversion fixes like clearer pricing and smoother booking

I'm still doing one-on-ones. If you want to come one-on-one 90 minutes with me, we can cover anything you want. If you need some support, if you need some community, join the membership. If you just want to, if you don't necessarily need one on one help, but you just need to know the steps, you can join the Facebook ads course and I will be live in there on April 29th answering any questions that you have.

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Facebook Ads Course, Live Help 4/29!

We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions.

• why viral posts often attract other photographers instead of local clients
• updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads
• why you do not need an ads manager for a simple local campaign
• the biggest reasons photographers’ Facebook ads flop: generic copy, weak CTA, wrong destination, stopping too soon
• how runway works and why six weeks is a better minimum than one week
• what a high-trust landing page needs so people can book without DMs
• a practical local setup: radius targeting, strong creative, location-specific language, $1 to $10 daily budget
• how repetition warms leads and can lift your organic visibility too

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90 Minute Marketing Intensive

I lay out a six-week booking sprint for family photographers who look at their spring calendar and feel that sinking “uh oh” moment. We also dig into the debate about showing kids’ faces online and why fear-based, black-and-white rules can hurt photographers and families when the real issue is nuance and privacy.
• spring booking sprint built around visibility, trust, and ease of booking
• why we avoid rebranding, website overhauls, and portfolio spirals during slow season
• the kids’ faces online debate, AI fears, and the difference between identity-based exposure and anonymous portfolio work
• one offer only and one clear booking path to reduce confusion and increase conversions
• week one foundation: clear page, simple pricing, examples, and fast inquiry replies
• week two visibility push with local tags, storytelling, and direct invites to book
• week three trust builders: testimonials, FAQs, and a simple booking walk-through video
• week four urgency: scarcity language, availability posts, and reminders without shame
• week five follow-up: tracking leads and converting fence sitters
• week six evaluate: double down on what works, pivot if needed, keep momentum
If you need help with this, you can join the membership. If you want to get my eyes on your business to help you decide what that offer and that booking path will be, you can book a one-on-one intensive.

My Instagram + My Membership