『Family Photographer Marketing Podcast』のカバーアート

Family Photographer Marketing Podcast

Family Photographer Marketing Podcast

著者: Fiona Margo
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Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.

The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!

https://www.fionamargo.com

© 2025 Family Photographer Marketing Podcast
マーケティング マーケティング・セールス 経済学
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  • 81: Three Layers: Trust, Visibility + Conversion
    2025/10/21

    Links: My Instagram

    Membership

    We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.

    • fast trust through alignment and consistency
    • visual and voice cohesion across site, email, and social
    • clarity on who you serve, where you are, and your process
    • visibility buckets: evergreen, daily, borrowed
    • stop promoting what is sold out and pivot messaging
    • six-week data tests to find traction channels
    • conversion without pressure and with clear direction
    • vibe, nurture, and social proof inside the booking flow
    • audit your path to book and remove friction
    • connect trust, visibility, and conversion into a loop

    Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you.


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    28 分
  • 80: A Six-Week Black Friday Plan for Family Photographers
    2025/10/15

    Helpful links:

    My IG

    Membership

    We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.

    • why a single, limited offer converts better than “everything on sale”
    • how to align the bundle with 2026 goals
    • building the pathway: list, access rules, payments, scheduler, confirmations
    • warming the audience beyond stories and posting to the homepage
    • writing emails and captions now, not later
    • testing links, codes, and checkout before launch
    • managing energy and showing visible excitement
    • nurturing buyers after purchase to reduce cancellations
    • muting competitors to avoid comparison
    • creating repeatable six-week seasonal drops
    • membership support: weekly lives and focused clinics

    If you’re interested in the membership, $35 a month, you’ll have me there to talk to you every single Monday, even if you’re just tuning in on the recording


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    27 分
  • 79: Unhappy Clients: How We Recover, Respond + Grow
    2025/10/01

    My Instagram

    Join The Membership

    We unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families.

    • family photography as a mirror for dynamics and self‑image
    • regulating emotions before responding and seeking the right support
    • short, kind, professional replies that acknowledge feelings
    • defining fair solutions without panic refunds
    • clarifying brand fit: playful, snuggly, adventurous vs posed expectations
    • portfolio and weather transparency to prevent mismatches
    • sharpening systems: guides, questionnaires, prep and expectations
    • rebuilding confidence with a kind‑words folder and data
    • turning lessons into content that filters and builds trust
    • remembering your body of work over one loud outlier

    Join the membership: it’s literally $35 a month, you get to chat with me every single Monday morning and you can ask any marketing questions you have


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    32 分
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