『Family Photographer Marketing Podcast』のカバーアート

Family Photographer Marketing Podcast

Family Photographer Marketing Podcast

著者: Fiona Margo
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このコンテンツについて

Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017.

The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!

https://www.fionamargo.com

© 2025 Family Photographer Marketing Podcast
マーケティング マーケティング・セールス 経済学
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  • 76: Fall Marketing Hacks for Family Photographers
    2025/09/04

    Membership Info

    My Insta

    Fall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success.

    • Even in challenging economic times, clients are still booking photography sessions
    • Consistency in marketing is more important than perfection
    • Batching fall marketing tasks helps manage time effectively during busy periods
    • Stop hiding in Instagram stories - create content with longevity
    • The "you're annoying" mindset prevents most photographers from marketing effectively
    • Create a promotional series to build excitement for 2026 bookings
    • Take time to reflect on your past season while planning future strategy
    • Marketing is a long-tail game - plan with a two-year vision in mind
    • Use fall's natural attention to book spring and summer sessions for next year

    Join the membership for $35/month to get marketing support every Monday morning and access to specialized classes on promoting your photography business.


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    29 分
  • 75: Money Mindset + Marketing
    2025/06/25

    Fall Goal Setting Workshop 6/30! Join the Membership

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    Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.

    • Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will change us
    • When we have negative money stories, we undermine our marketing by projecting discomfort, overexplaining our prices, and failing to communicate value clearly
    • Signs your marketing problem is actually a mindset issue include avoiding checking statistics, freezing up when posting about pricing, and continuously rebranding instead of building trust
    • Healing experiments include sharing prices confidently, practicing saying rates aloud, journaling about limiting beliefs, tracking wins, and unfollowing accounts that trigger comparison
    • The summer visibility sprint challenge includes 10 simple marketing actions to increase summer bookings while preparing for fall
    • When women photographers hit financial goals, we become forces for positive change in our communities beyond just supporting our own families

    Join our membership for fall goal setting starting Monday! We'll be focusing on setting specific income goals for each month and season to ensure you build a thriving photography business.


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    32 分
  • 74: 16 Marketing Mindset Shifts for Photographers
    2025/06/13

    Ai Overview Class in Membership

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    Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.

    • Marketing is sharing solutions, not being "icky" or bothering people
    • Your unique perspective is what makes you stand out in a seemingly saturated market
    • Marketing is a learnable skill based on data, not your personality
    • Quality content builds connection, not just noise
    • Building trust takes time and consistent effort
    • Not every client is the right fit, and that's perfectly okay
    • Your consistent voice and boundaries are your superpower
    • Visibility creates vulnerability but leads to deeper client relationships
    • You're building at the right pace for your specific goals
    • Comparing yourself to others will never produce accurate data for your business

    Join our membership for our upcoming class on June 16th where we'll discuss how the changing Google algorithm with AI is affecting photography businesses and the practical steps you can take to ensure your business gets recognized.


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    26 分
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