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Episode Overview:

The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities.

• Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both
• Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times
• Successful photographers now spend 30-40% of their time on active marketing efforts
• Marketing must focus on building emotional security and trust rather than just showcasing your portfolio
• Create demand instead of chasing it by consistently showcasing your ideal sessions
• Lead with both empathy and aesthetics in your content
• Build trust through clear systems and boundaries while maintaining your artistic vision
• Prioritize connection-based content that addresses client fears and highlights transformations
• Mute other photographers if comparison is holding back your marketing efforts
• Show up as a creator rather than a consumer on social media platforms

Join the marketing membership for classes on the AI algorithm, Instagram bio optimization, and goal setting for fall bookings.