I'm testing a new video production offer at a Sunday market in St. Pete, Florida.

In this behind-the-scenes episode of Failure Is Knowledge, I share what happens when I change my approach from offering free podcast recordings to free video recordings.

The goal is simple: get five people to experience a live video recording and have two people purchase.

But there's something I'm learning.

Getting people's attention is one thing.

Getting them comfortable enough to sit down and record is another.

Throughout the day, I'm setting up equipment, dealing with windy conditions, testing different ways to explain the offer, and thinking about how to improve the experience.

I also explain why Failure Is Knowledge is expanding into video production for business events, conferences, speaking engagements, panels, and event testimonials.

Podcast production is still part of what we do, but it is no longer the only service.

If you're a business owner testing new offers or interested in video production, follow along as I document the process.

**Failure Is Knowledge**

We help businesses record, edit, and upload videos from their events, presentations, speaking engagements, and podcasts.

For more information or to schedule a strategy call:

Terryl@failureisknowledge.com

Subscribe to follow the journey.

#FailureIsKnowledge

What makes your podcast different from everybody else's?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares why your skills, experience, personality, and consistency can help your podcast stand out.

After producing over 893 podcast episodes and helping entrepreneurs launch their podcasts, Terryl explains what he's learned about building trust, identifying your audience, and showing up even when you don't have everything figured out.

He shares experiences from the Marine Corps, business events, conversations with entrepreneurs, and building Failure Is Knowledge.

This conversation covers three important lessons: your skills pay the bills, give your podcast time, and show up.

If you're a real estate investor, business owner, or aspiring podcaster trying to understand how to make your podcast different, this episode is for you.

Subscribe for more conversations about podcasting, business, and turning failure into knowledge.

#FailureIsKnowledge

What is the business of podcasting, and how can business owners use their podcasts to build trust, connect with customers, and market their businesses?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned about building a business around podcasting.

After producing over 893 podcast episodes, Terryl explains why podcasting is more than recording conversations. He shares his experiences with creating business processes, learning from mistakes, simplifying customer offers, and following up with potential customers.

You'll learn three important things:

1. Why your podcast needs a clear goal and plan.

2. Why having one next step matters.

3. How consistent follow up helps you build relationships with customers.

Terryl also shares updates from his 90 Day Challenge to help 100 business owners launch their podcasts and explains how Failure Is Knowledge helps entrepreneurs record, edit, and upload their content.

If you're a business owner who wants to launch a podcast or understand how podcasting connects to business, this conversation is for you.

**Want to learn how to launch your podcast?**

Join our FREE 90 minute podcast webinar using the link below.

https://www.failureisknowledge.com/podcastwebinar

Subscribe for more conversations about podcasting, entrepreneurship, and lessons learned through building a business.

Don't be afraid to fail, because failure is knowledge.

#FailureIsKnowledge