In this episode of the Failure Is Knowledge Podcast, I share a realization that completely changed how I think about podcasting, marketing, and audience growth.

For a long time, I believed I needed to build an audience from scratch. But after studying successful communities, attending events, and reflecting on the conversations I've had while producing 893 podcast episodes, I realized something important: every podcast already has an audience.

The challenge isn't creating an audience.

The challenge is identifying where your audience already exists and learning how to communicate with them.

Throughout this episode, I break down:

-Why you shouldn't recreate the wheel

-How to identify your ideal customer

-Why multifamily investors became my focus

If you're an entrepreneur, multifamily investor, business owner, or aspiring podcaster looking to launch your podcast with confidence, this episode will help you think differently about growth, marketing, and visibility.

Failure Is Knowledge is dedicated to helping established business owners and multifamily investors launch their podcast with confidence while turning setbacks into success.

Failure Is Knowledge helps multifamily investors and established business owners launch their podcast with confidence.

📧 Terryl@failureisknowledge.com

After producing 893 podcast episodes and helping entrepreneurs launch their podcasts with confidence, I realized something important: podcasting is not just about creating content.

In this episode of the Failure Is Knowledge Podcast, I break down how my understanding of podcasting changed over time and why podcasting should be viewed as a marketing tool rather than simply a content creation tool.

I share the lessons I learned about marketing, authority building, awareness, customer acquisition, systems, consistency, and speaking directly to customers.

You'll learn:

-Why podcasting is marketing

-How podcasting helps you stay top of mind

-Why systems matter

-How to become findable

-How speaking to customers improves marketing

-Why consistency creates awareness

-How one podcast can create multiple pieces of content

If you're a multifamily investor, entrepreneur, or business owner looking to launch your podcast with confidence, this episode will help you think differently about how podcasting can support your business.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production and marketing systems.

Failure Is Knowledge helps multifamily investors and entrepreneurs launch their podcast with confidence through podcast production, content systems, and marketing strategies.

Connect With Terryl Humphrey

📧 Email: Terryl@failureisknowledge.com

Most aspiring podcasters believe they need better equipment, a professional studio, or more experience before they can launch their podcast. In this episode, I explain why the real challenge is not equipment—it's consistency.

After producing 893 podcast episodes and helping entrepreneurs launch their podcast with confidence, I started noticing a pattern. The podcasters who stay visible, build trust, and attract customers all have one thing in common: a schedule.

In this episode we discuss:

-Why podcasting is marketing

-Why podcasting should be treated like a business

-How a schedule creates consistency

-Why trust is built over time

-How podcasting helps entrepreneurs stay top of mind

-The difference between free customers and paid customers

-Why multifamily investors should use podcasting to build trust

If you are a multifamily investor, entrepreneur, or aspiring podcaster looking to launch your podcast with confidence, this episode will help you build a system that keeps you consistent.

Failure Is Knowledge helps entrepreneurs turn setbacks into success through podcasting.