In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my podcast production business: I was not thinking like my customer, and I kept changing everything.

After producing over eight hundred and ninety three podcasts over the last half a decade, I realized my belief about business was wrong. That failure cost me clarity, consistency, and results, and I learned that changing everything leads to burnout, and burnout leads to no customers.

In this episode, I explain:

-The failure: not thinking like my customer and asking the wrong people

-What it cost: burnout and lack of results

-The shift: go where your customers are, ask better questions, reflect instead of changing everything

-What I would do differently: do more of what is working and build a repeatable system

If you are building a business, growing your brand, or trying to improve your marketing strategy, this episode breaks down why customer language, intentional communication, and consistent systems matter.

I also share examples from my experience in Florida, including going to the University of South Florida to ask questions and realizing I was in the wrong place for my customer.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, Travis McGilvary, Senior Director of Workforce Relations at Better Together, breaks down the real challenge behind the foster care crisis and how their work connects families to stability through jobs and community support across Florida.

Travis shares a personal learning moment about “chasing the money rather than pursuing the mission,” and how that decision made him “the most miserable” he had been.

That mission drift cost him clarity and joy, even while the paycheck was bigger.

He explains how his path came “full circle,” and how his experience across multiple jobs prepared him to serve families through mission-driven work.

Travis describes Better Together’s approach, including partnerships with churches, job fairs, second-chance opportunities, and moments like the “opportunity bell” that celebrates interviews, job offers, and restored hope.

The episode emphasizes service-first leadership, being obedient in small moments, and the truth that you “cannot help everybody” and “cannot do it alone.”

This conversation covers nonprofit leadership, workforce development, second-chance hiring, volunteering, and community impact in places like Tallahassee, Tampa, Fort Myers, and Miami, with stories that show how mission and relationships drive real outcomes.

Want to learn more about Better Together or get involved?

Website: bettertogetherus.org

LinkedIn: Travis McGillery (LinkedIn: https://www.linkedin.com/in/travis-mcgilvary/)

Better Together Job Fair Website: https://bettertogetherus.org/job-fairs/

Better Together LinkedIn: https://www.linkedin.com/company/better-together-us/posts/?feedView=all, and https://bettertogetherus.org/)

Get plugged in: Volunteer, partner with a church, or support a job fair in your community.

Failure is Knowledge helps multifamily investors build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my podcast production business: I kept changing what was already working.

Over the last half a decade, I collected small wins, took risks, and learned that consistency does not come from motivation. It comes from having a format, following steps, and applying feedback to what is not working.

In this episode, I explain:

-The failure (changing the format)

-What it cost me (overwhelm and inconsistency)

-The shift (keep what works, only change what is not working)

-What I would do differently (collect small wins, challenge myself, apply feedback)

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business: I said yes to too many things, tried to serve everybody, and I did not stand out.

That failure cost me focus. My attention got separated, and I realized I did not have the time, energy, or resources to solve multiple problems at once.

In this episode, I explain:

-The failure (saying yes to everything)

-What it costs (no focus, no clear niche)

-The shift (one problem, one customer, solved consistently)

-What I would do differently (eliminate distractions, be patient, keep it simple)

If you are building a business, growing your audience, or refining your marketing strategy, this episode is a practical breakdown of how focus makes business simple.

Failure is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my podcast production business: I kept changing what was already working, and I still couldn’t understand why people weren’t buying.

After running my process and getting feedback, I realized my belief about “fixing everything” was wrong. That failure cost me sales and kept me focused on the top of the funnel instead of the back end.

In this episode, I explain:

-The failure: changing what was working

-What it cost: missed sales and constant rework

-The shift: build a format, a playbook, and follow the steps

-What I’d do differently: adjust what’s not working instead of changing everything

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and showing up consistently: things did not go as planned, and I had to pivot in real time.

After completing years of learning and building, I realized my belief about confidence and preparation was wrong. That failure cost me consistency, clarity, and results, including seasons where I did the research but did not take action every single day.

In this episode, I explain:

-The failure (technical difficulty, unclear pitching, inconsistency)

-What it costs (lost momentum, fewer results, slower progress)

-The shift (focus on one problem, one customer, daily outreach, documenting the process)

-What I would do differently (take action consistently and get clear faster)

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also share lessons from the Marine Corps confidence course, a story from presenting in Cleveland, Ohio, and why “analysis paralysis” slows down growth.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and trying to understand why opportunities were not “falling into my lap.”

For a long time, I thought people were just lucky, and I was “the most unluckiest person there is.” That belief cost me momentum because I was waiting instead of taking action. The shift happened when I realized action creates luck, and hard work is showing up every single day, even when you do not see results.

In this episode, I explain:

- The failure: believing luck just happens

- What it costs: waiting and doing too many different things

- The shift: being proactive, reaching out, and putting yourself out there

- What I would do differently: focus on what’s working and build a system

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and growing my audience: I was showing up consistently, but I had no website, no funnels, and no clear call to action for people to go to.

After completing years of podcasting and producing 894 episodes, I realized my belief about consistency was wrong. That failure cost me clarity and slowed down my ability to turn marketing into sales.

In this episode, I explain:

-The failure: being consistent without a system

-What it costs: confusion, second-guessing, and slow revenue progress

-The shift: building a sales process, follow-up, and a real offer

What I would do differently: stop being random, stop chasing trends, and repeat what works

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also share how learning systems and data through the Spartan Incubator helped reinforce what it really means to be in business.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy