Every podcaster wants growth, but few are willing to take the risks that lead to it. In this episode, I share how taking consistent risks transformed my podcast, built my confidence, and helped me turn my platform into a business.

You’ll learn:

-Why “No Risk, No Growth” is the mindset every podcaster needs

-How small risks build long-term consistency and credibility

-The difference between a hobby show and a growing podcast brand

-How to plan, pivot, and learn from every setback

-Ways to turn your podcast into a platform that creates real opportunity

🎙️ Whether you’re just starting or rebuilding, this episode will remind you that growth only happens when you’re bold enough to risk failure.

Most podcasters blend in. In this episode of Failure Is Knowledge, I show you how to create your competitive advantage so your show stands out, attracts the right audience, and grows like a business.

We’ll break down a simple SWOT for podcasters (Strengths, Weaknesses, Opportunities, Threats) and turn it into action:

-Strengths: Own what makes you different so your voice becomes the differentiator.

-Weaknesses: Identify gaps (team, resources, clarity) and turn them into growth plans.

-Opportunities: Use feedback loops, offers, and audience language to position value.

-Threats: Competing shows + impatience—why consistency and focus win.

You’ll also learn how to niche your audience language, why “serve everyone = serve no one,” and how to think like a strategist (not just a creator) so your podcast becomes a business.

If you’re a podcaster or leader struggling to stand out, this is your roadmap to build authority, communicate value, and create a durable podcast advantage.

If you’re a leader battling comparison, this episode is your reset. I break down why comparison stalls your growth and how podcasting helps you lead with clarity, build company culture, and communicate your mission so people follow.

After speaking at the EMpower Conference, I saw firsthand that podcasting isn’t just talk; it’s a strategy for leadership storytelling, employee alignment, and trust. In this video, we dig into sharing your experiences, setting the tone as a leader, and using a podcast to turn values into everyday behaviors.

If you want your team to know, like, and trust your direction, start where influence begins: your voice.

What you’ll learn:

• Why leaders must stop comparing and start documenting

• How podcasting builds culture and alignment across teams

• Turning stories into strategy: mission, values, and execution

• Practical examples: episodes, trailers, clips, and quotes that drive engagement

• Leading by example and inviting your team into the journey

Ready to lead without comparison? Use podcasting to make your mission visible and your culture repeatable.

► Want help launching a leadership podcast for your company? DM me about the Business Spotlight (interview + trailer + short clips + quotes).

We all face setbacks, but what if your failure was the lesson that prepared you for success?

In this motivational EMpower Conference talk, Terryl Humphrey, author, speaker, Marine, and host of the Failure is Knowledge Podcast, shares how losing his YouTube channel with 893 podcast episodes became the moment that helped him grow as a leader and creator.

You’ll learn the three secrets to building culture through podcasting and how to use your story to connect with others, lead with confidence, and turn every failure into knowledge.

🎙 What You’ll Learn

• How to turn failures into knowledge and grow from setbacks

• Why sharing your vision builds trust and helps people feel seen

• The key to communicating with consistency and leading through storytelling

• Why podcasting builds a stronger culture for leaders and organizations

• How your story, voice, and consistency create influence and opportunity

This message is for entrepreneurs, leaders, and creators who want to inspire others, strengthen their culture, and share their story through podcasting or speaking.

Terryl breaks down how failure is not the end; it’s the education that shapes your impact.

Clarity changes everything. In Day 31 of my 90-day journey (59 days left), I share the breakthrough that finally gave me momentum: realizing my lane isn’t just creating content—it’s building a podcast business that helps business owners gain exposure.

What’s inside:

• Discovering why most creators blend in and how to stand out

• Why exposure is the #1 problem business owners face

• Turning podcast interviews into marketing assets (trailers, clips, quotes)

• Documenting the full process: marketing, sales, operations, and offers

• Building consistency and trust so customers know, like, and trust you

This episode shows why podcasting isn’t just about conversations; it’s about positioning yourself as a business owner’s exposure engine. If you’ve been creating content but struggling to attract clients, this will give you a clearer path forward.

► Subscribe for more: podcast growth, messaging, content strategy, guest promotion, audience growth, and creator business tips.

► Want your business featured on the show? DM me about the Business Spotlight.

#Podcasting #BusinessGrowth #Entrepreneurship #ContentStrategy #PodcastBusiness #Exposure #PodcastMarketing #BusinessOwners #CreatorTips #FailureIsKnowledge

Your podcast will change, and that’s a good thing. In Day 30 of my 90-day journey (now 60 days left), I share how pausing to refine my messaging, clarify who I serve, and simplify my offer unlocked momentum.

I realized my podcast isn’t just a conversation, it’s a Business Spotlight that helps business owners gain exposure through podcasting.

What’s inside:

-Why your podcast strategy must evolve

-Crafting a simple elevator pitch your audience remembers

-Shifting from “launch/grow/monetize” to one clear problem

-How exposure-focused offers attract the right clients

-Being patient, tracking progress, and building consistency

If your podcast business feels stuck, this episode shows how to focus your content strategy, communicate value clearly, and turn your show into an exposure engine.

► Subscribe for more: podcast growth, messaging, content strategy, guest promotion, audience growth, and creator business tips.

► Want your business featured on the show? DM me about the Business Spotlight.

Welcome to Day 21 of my 90-day challenge to grow a podcast business.

Today I share a major realization: podcasting isn’t just conversations. It’s a stage. A platform. A form of promotion that gives business owners visibility, credibility, and a chance to connect with new customers.

For years, I thought I was “just” podcasting for fun. But now I understand: I’ve been building a platform all along. And a platform has value when you learn how to use it to spotlight others, bring awareness, and create opportunities.

In this episode, you’ll discover:

-Why a podcast is more than just a microphone and a conversation

-How promotion and awareness drive growth

-What it means to sell the stage you’ve built, not just content

-Why every business owner needs to know the business they’re really in

If you’ve ever wondered how to turn your podcast into something bigger, this one’s for you.

👉 Comment your biggest takeaway: Do you see your podcast as a platform?

👉 Want your business spotlighted on the Failure is Knowledge Podcast? Send me a message.

#PodcastBusiness #FailureIsKnowledge #BusinessGrowth #Promotion

In this episode of the Failure is Knowledge Podcast, we sit down with Eddie Mac to unpack the story behind the EMpower Conference, a movement designed to create platforms where stories, voices, and ideas connect to inspire growth and transformation.

Eddie shares how a simple hoodie sparked the vision for a full-scale conference, why staying curious fuels creativity, and how disruption in our thinking leads to personal and professional breakthroughs.

You’ll discover:

-Why the EMpower Conference was created and the mission behind it

-How to use your story as a launchpad to inspire others

-The connection between curiosity, mindset, and growth

-Why failure is not the end, but knowledge in disguise

-How platforms like podcasts and conferences create visibility, connection, and opportunities

This episode isn’t just about an event; it’s about what happens when we pay attention, stay curious, and commit to empowering others.

Comment below: What does empowerment mean to you