In this episode of the Failure Is Knowledge Podcast, I break down a real challenge I faced while building my business and growing my audience: I was showing up consistently, but I had no website, no funnels, and no clear call to action for people to go to.

After completing years of podcasting and producing 894 episodes, I realized my belief about consistency was wrong. That failure cost me clarity and slowed down my ability to turn marketing into sales.

In this episode, I explain:

-The failure: being consistent without a system

-What it costs: confusion, second-guessing, and slow revenue progress

-The shift: building a sales process, follow-up, and a real offer

What I would do differently: stop being random, stop chasing trends, and repeat what works

If you are building a business, growing your audience, or refining your marketing strategy, this episode shares real experience from someone actively doing the work.

I also share how learning systems and data through the Spartan Incubator helped reinforce what it really means to be in business.

Failure Is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of showing up daily but still feeling stuck because you are “working blindly,” showing up without a plan, and trying to figure out “what do you do,” “how do you make money,” and “who are your customers.”

During the conversation, the belief that showing up alone equals progress is challenged when he explains that “when you show up without a plan, you're not working on the plan.” He describes what it cost to keep changing his business model, what shifted when he focused on solving one problem consistently, and how “the numbers tell the story” when you look at what is working and what is not working.

This episode covers podcast production, business systems, efficiency, consistency, positioning, and building a done-for-you offer for established business owners to build their brand through podcasting.

If you are navigating inconsistency, trying to simplify your pitch, or trying to build a system you can follow daily, this conversation provides practical insight based on lived experience.

Failure is Knowledge helps established business owners build their brand through podcasting.

If you would like to learn more, send us an email at Terryl@Failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of people thinking they are a failure when something does not go as planned.

During the conversation, the belief that failing means you are a failure is challenged.

Terryl explains what it cost him to doubt himself, what shifted in his thinking, and how that shift influenced his results while learning business, marketing, sales, systems, and podcasting.

Terryl shares stories from school, taking a military test multiple times, and building through multiple ninety-day challenges.

He explains how risk leads to gaining knowledge, how failure leads to new information, and how new information leads to growth. He also breaks down why “anyone can press record, but the real work starts after you stop recording.”

This episode covers topics including failure is knowledge, business growth, learning skills, preparation, practice, feedback, systems, podcasting, and consistency.

If you are starting a new venture, feeling overwhelmed by learning everything at once, or trying to stay consistent while building, this conversation gives a practical perspective based on lived experience.

Failure is Knowledge helps **established business owners** build their brand through podcasting.

If you would like to learn more, click the link below.

👉 Send us an email at Terryl@Failureisknowledge.com

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses the real-world problem of taking action but not seeing results because the process is not documented and repeatable.

During the conversation, the belief that “taking action is enough” is challenged when he explains how he started podcasting, learned skills over time, and later realized the missing piece was building a simple system.

He breaks down what it cost him to guess his way through business, what shifted when he started documenting what worked, and how that changed his results through repeatable steps, feedback, and consistent follow-up.

This episode covers topics including podcast production, business systems, documentation, follow-up, sales through questions, marketing, consistency, and learning the language of business.

If you are trying to grow a business, build a repeatable process, or stop customizing everything for every person, this conversation focuses on turning action into a system you can run again and again.

Failure Is Knowledge helps **established business owners** build their brand through podcasting.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey breaks down the real-world problem of posting content but not getting customers because you are not reaching out to people.

He challenges the belief that “posting more” is enough by explaining why cold outreach matters, what it costs when you avoid it, and why having a script and process keeps you from winging random conversations.

He also walks through simple number examples (10 per day for 10 days, 20 per day for 5 days) to show how consistency creates more chances for results.

This episode covers topics including cold outreach, podcast business growth, getting podcast clients, call to action, follow-up touch points, consistency, and building a repeatable process.

If you are trying to grow your podcast audience, build a podcast production business, or grow your business without spending money on ads, this conversation gives you a clear plan to execute.

Terryl references his own experience producing 894 podcast episodes and explains how reaching out consistently removes second-guessing and helps you focus on one problem.

Failure Is Knowledge helps podcasters grow their audience.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey discusses choosing the one problem to solve in his podcast business and why focusing on one clear offer matters.

During the conversation, he explains the failure of trying to pivot into sponsorship opportunities before the platform was big enough. It cost him clarity, messaging consistency, and revenue focus.

After receiving feedback that his platform was not large enough to charge sponsorship pricing, he shifted his thinking. Instead of trying to do multiple things, he decided to focus on helping thought leaders who are making three million dollars edit and publish their podcast consistently.

This episode explores podcast editing, publishing, market research, business funding, consistency, messaging, and identifying the one thing that generates revenue. It highlights the difference between recording and the real problem: editing, publishing, and staying consistent.

If you are a thought leader, entrepreneur, or business owner trying to understand how to make money from podcasting, this episode explains why focus, data, and system building matter more than switching strategies.

Failure Is Knowledge helps podcasters grow their audience.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey, Marine Corps veteran and podcast host, discusses the layers of business he did not understand when he first started recording content and launching a podcast.

During the conversation, Terryl explains the failure he encountered in trying to build something without fully understanding marketing, sales, operations, and focus.

He shares what it cost him to say yes to everything, to work in multiple industries at once, and to believe that “if you build it, they will come.” That mindset created distraction and slowed progress.

He describes the shift that occurred when he realized he needed to pick one thing, focus on one business, and understand the language, systems, and education behind it. That shift led to clarity about helping thought leaders edit and publish their podcast to attract customers.

This episode explores topics such as entrepreneurship, marketing, podcast production, focus, prioritization, education, business systems, CRM learning, content creation, and long-term growth.

Listeners interested in building a podcast business, growing an audience, or learning how business really works will gain insight into how distraction turns into focus and how failure reveals the next layer.

If you’re searching for insights on business focus, podcast production, entrepreneurship lessons, or how to grow a podcast audience, this episode provides a real-time, experience-based perspective.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains why he is starting a ninety-day challenge to build a podcast production business and document the process from day one.

He shares the failure of trying this challenge multiple times, what it cost him, and why he kept second-guessing himself.

He explains the shift that happened when he stopped treating podcasting like “just content creation” and started seeing the podcast as a way to build relationships, increase touch points, and help podcasters grow their audience through a consistent system.

Terryl breaks down what he is focusing on during the challenge: podcast, webinars (online training), and social media, plus consistent follow-ups.

He talks about the sales process, how a sixty-minute conversation on a podcast can help people “know, like, and trust” you, and why consistent communication matters.

This episode is for podcasters, business owners, and thought leaders who want a clearer plan for staying consistent and understanding what happens after you press record.

Terryl also shares parts of his story, including being from Little Rock, Arkansas, joining the Marine Corps, and how he learned to keep showing up.

If you’re searching for podcast consistency, podcast growth, podcast production business, touch points, or building relationships through podcasting, this episode shares the real mindset and system behind the ninety-day challenge.

Failure Is Knowledge helps podcasters grow their audience.

If you would like to learn more, click the link below.

👉 https://calendly.com/fik-/strategy