What is the business of podcasting, and how can business owners use their podcasts to build trust, connect with customers, and market their businesses?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned about building a business around podcasting.

After producing over 893 podcast episodes, Terryl explains why podcasting is more than recording conversations. He shares his experiences with creating business processes, learning from mistakes, simplifying customer offers, and following up with potential customers.

You'll learn three important things:

1. Why your podcast needs a clear goal and plan.

2. Why having one next step matters.

3. How consistent follow up helps you build relationships with customers.

Terryl also shares updates from his 90 Day Challenge to help 100 business owners launch their podcasts and explains how Failure Is Knowledge helps entrepreneurs record, edit, and upload their content.

If you're a business owner who wants to launch a podcast or understand how podcasting connects to business, this conversation is for you.

**Want to learn how to launch your podcast?**

Join our FREE 90 minute podcast webinar using the link below.

https://www.failureisknowledge.com/podcastwebinar

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Don't be afraid to fail, because failure is knowledge.

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