Welcome to the podcast - where Matt Harmsworth explores business growth, AI, entrepreneurship, systems, and the strategies shaping the future of modern companies.In this episode, Matt Harmsworth sits down with Matt Hall to discuss:Building a personal brand that can't be faked - and why authenticity beats polishEscaping a toxic "bro marketing" mentor and rebuilding on his own termsScaling from 36 one-to-one clients a week to a £10k/month membershipMattBot: building an AI version of himself that supports 215 students 24/7The 3 engines of AI: briefing, context, and execution - and why context is the bit everyone skipsGoing from an £18k launch to a near-£200k launch by baking AI directly into the course"Simplicity scales, complexity fails" - why doing less, better, is the real growth strategyRecorded in person, unfiltered and unedited - swearing, tangents and all. Matt Hall opens up about the mentor who told him he wasn't "masculine enough" to succeed, the breakdown that led him to start his own podcast (and a Guinness World Record along the way), and why he thinks AI is about to raise the bar on what customers expect from every business.This episode dives into the real-world strategies, mindset shifts, and practical insights behind building smarter, more scalable businesses in today's rapidly evolving business landscape.If you want to learn more about Matt Harmsworth, AI integration, and business strategy, visit:👉 https://www.matt-harmsworth.com/Connect with Matt Hall:📍 Success School: https://join.successschoolgroup.co.uk/📍 Instagram: https://www.instagram.com/matthallofficial/Connect with Matt Harmsworth:📍 Instagram: https://www.instagram.com/mattharmsworth/📍 Facebook: https://www.facebook.com/Buzzstrada?locale=en_GBIf you enjoyed the episode:👍 Like & Subscribe💬 Comment your biggest takeaway🔔 Turn on notifications for future episodes#Business #AI #Entrepreneurship #Podcast #BusinessGrowth #ArtificialIntelligence

Welcome to the podcast, where Matt Harmsworth explores business growth, AI, entrepreneurship, systems, and the strategies shaping the future of modern companies.In this episode, Matt Harmsworth sits down with Jacob Lockwood to discuss:Leaving the Army after 16 years to build a premium British-made clothing brandComing 4 days from losing his house while bootstrapping LockwoodWhy "Made in Britain" matters to him — and why it's so hard to doUsing AI (ChatGPT and Claude) to run a lean two-person businessBuilding a customer voice and brand file so AI writes in his own toneThis episode dives into the real-world strategies, mindset shifts, and practical insights behind building smarter, more scalable businesses in today's rapidly evolving business landscape.If you want to learn more about Matt Harmsworth, AI integration, and business strategy, visit:👉 https://www.matt-harmsworth.com/Connect with Matt:📍 Instagram: https://www.instagram.com/mattharmsworth/📍 Facebook: https://www.facebook.com/Buzzstrada?locale=en_GBConnect with Jacob:📍 Instagram: https://www.instagram.com/lockwood.clothing/?hl=en📍 Website: https://lockwoodsmocks.com/?srsltid=AfmBOoosPm5tu3LEvaDmK3nE_rU3D27JB-SA7hZUWGWrH6VqRyT2jBlJIf you enjoyed the episode:👍 Like & Subscribe💬 Comment your biggest takeaway🔔 Turn on notifications for future episodes#Business #AI #Entrepreneurship #Podcast #BusinessGrowth #ArtificialIntelligence

Welcome to the podcast — where Matt Harmsworth explores business growth, AI, entrepreneurship, systems, and the strategies shaping the future of modern companies.In this episode, Matt Harmsworth sits down with Susan Carruthers to discuss:- Leaving school at 15 and building a career without the traditional path- How she went from working in hair salons to launching Scotland's biggest marketing event- Filling a room with zero social proof — and the "blind confidence" that got it off the ground- Using AI to uncover blind spots and improve database, communication, and customer journey- The new AI matchmaking directory connecting business owners and marketersThis year, the Scottish Marketing Summit moves to Hampden Park — Scotland's national stadium.This episode dives into the real-world strategies, mindset shifts, and practical insights behind building smarter, more scalable businesses in today's rapidly evolving business landscape.If you want to learn more about Matt Harmsworth, AI integration, and business strategy, visit:👉 https://www.matt-harmsworth.com/Connect with Matt:📍 Instagram: https://www.instagram.com/mattharmsworth/📍 Facebook: https://www.facebook.com/Buzzstrada?locale=en_GBConnect with Susan:📍 Instagram (Scottish Marketing Summit): https://www.instagram.com/scottishmarketingsummit/📍 LinkedIn: https://uk.linkedin.com/in/susan-carruthersIf you enjoyed the episode:👍 Like & Subscribe💬 Comment your biggest takeaway🔔 Turn on notifications for future episodes#Business #AI #Entrepreneurship #Podcast #BusinessGrowth #ArtificialIntelligence