E-commerce personalization is no longer a nice-to-have. It's a make-or-break factor for modern brands. In this episode of Ecomm Insights by SusTern, we explore why customer expectations have skyrocketed, the payoff for brands that get it right (think 400% ROI), and the steep penalties for getting it wrong.

We break down:

• Why 81% of shoppers now expect personalization
• How brands like Kin are seeing 20% jumps in revenue per user
• The rise of AI-driven personalization—and the privacy concerns behind it
• Real-world roadblocks (data, tech, trust) and how D2C founders are overcoming them

📊 Sources include insights from McKinsey, Forbes, Contentful, Shopify, Mastercard, Netcore, and more.

Personalization isn’t just the future, it’s the now.
Tune in and learn how to do it better.

Live shopping isn’t a trend. It’s a retail revolution.

In this episode of Ecomm Insights by SusTern, we explore how live commerce is transforming the way consumers browse and buy online.

From TikTok Shop’s record-breaking $100M Black Friday to influencers turning likes into conversions, we break down what’s fueling the explosive rise of shoppable video and why 21.7% of U.S. digital buyers are expected to purchase through livestreams in 2025.

We cover:

• What makes live shopping so engaging and effective
• Conversion rates up to 10–30% vs. traditional e-commerce
• How brands are slashing acquisition costs by 40%
• Real-world examples from TikTok, Instagram Live, and Amazon
• The future of interactive retail: AR try-ons, AI hosts & more

Featuring insights from Appscrip, eMarketer, Statista, Forrester, and TikTok, this 6-minute episode unpacks the numbers, psychology, and tech shaping tomorrow’s commerce.

Ever wondered why that “perfect bundle” deal just feels right?

In this episode, we unpack the strategy and psychology behind product bundling and intelligent offers and why they’re so powerful in D2C and e-commerce. From boosting your Average Order Value (AOV) to strategically clearing slow inventory, bundles can do far more than you think.

We break down:

• The difference between bundling and bulk discounting
• Why discounts aren’t always necessary to boost perceived value
• How data and AI are personalizing bundles at scale
• The most common mistakes brands make with bundling
• How to promote your bundles effectively across the site and social

Additionally, learn how noryX helps automate bundling decisions based on inventory trends, product velocity, and market signals, providing D2C store owners with a smarter way to sell more without guesswork.

In this episode, we break down the biggest update yet to the noryX platform, version 1.5.0 and explore how it helps Shopify merchants automate growth.

From dynamic promotions and predictive bundling to AI-powered product SEO, video generation, blog writing, and campaign launching, we explore how small ecommerce teams can now compete at enterprise scale without burning out.

This isn’t just automation. It’s personalization, strategy, and content delivered by AI, informed by real-time data, and built for lean teams who need results fast.

🧠 Topics Covered:

• How dynamic promotions drive conversions without endless A/B testing
• Why traditional SEO is broken, and how AI fixes it
• The power of auto-generated videos tailored to product stage
• How blog content can finally be useful and automated
• The unified campaign launcher for faster time-to-market

If you're a D2C founder, small business owner, or Shopify merchant who wants to grow smarter (not harder), this episode is for you.

🎧 Listen on your favorite platform and explore what smarter growth looks like.

📌 Try noryX free for 15 days: https://apps.shopify.com/noryx
🔗 More links: https://linktr.ee/noryx_by_sustern

In this game-changing episode of Ecomm Insights by SusTern, we explore how the AI revolution is transforming e-commerce and not just in how customers discover your brand, but how they experience it.

We break down two major forces reshaping digital commerce:✅ AI-Powered Personalization: How platforms use data to create hyper-personal shopping experiences that boost revenue, retention, and engagement.✅ Generative Engine Optimization (GEO): A new strategy for getting discovered by AI tools like ChatGPT, Perplexity, and Google Gemini, which no longer just index but also summarize, recommend, and decide.

You’ll learn:

• Why static SEO isn’t enough in 2025
• How to future-proof your content for AI search engines
• Actionable strategies to increase visibility in AI-generated summaries
• What E-E-A-T, citations, and structured content mean in the new search landscape
• Why personalization can drive up to 2.5x faster growth and 35% more revenue

Whether you're a Shopify merchant, D2C brand, or digital marketer, this episode will help you shift from traditional SEO tactics to GEO strategies that make your content AI-recommendable and results-driven.

📊 Plus: Real case studies and stats you can’t ignore.

In this episode, we dive into the $600B global rise of DTC commerce, uncovering how subscription models, AI-driven personalization, and first-party data are transforming the way brands grow and connect with customers. From India’s booming DTC scene to predictive analytics and omnichannel strategy, this episode breaks down what e-commerce leaders need to know for 2025 and beyond.

Struggling to scale your Shopify or DTC brand? In this episode of Ecomm Insights by SusTern, we break down what truly drives e-commerce growth in 2025—backed by over 135 case studies, platform-specific data, and real-world success stories.

🚀 Learn how brands like Gymshark, Frank Body, MVMT, ASOS, and Rent the Runway grew from humble beginnings to 8-figure empires through smart tactics like:

• 📱 TikTok, Instagram & Facebook Ads

• 📈 SEO + Content Strategies for D2C

• 💬 User-Generated Content (UGC) & influencer marketing

• 🧠 Retention tactics, referral programs, and loyalty systems

• 📦 Email automation, upselling, and subscription growth

• 🔍 CRO, mobile optimization, and Shopify Plus enhancements

We also explore the future of D2C through the lens of Generative Engine Optimization (GEO), and how tools like noryX™ can dynamically adjust your SEO for AI-driven platforms like Google Gemini and ChatGPT.

💡 Whether you're a Shopify entrepreneur, small business owner, or eCommerce strategist, this episode is packed with actionable insights you can apply today.