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Live from CEL East in New York, Keith and Brendan sit down with Sam Friedman, the NFL's Senior Director of Global Social & Creator Strategy, to unpack how the league builds its creator ecosystem — from player social support to platform partnerships and of course a nod to the Taylor Swift strategy. Sam breaks down last season's global activations, how creators complement broadcasts World Cup-style, and what's ahead for a record nine international games including Australia, Paris, and Rio.

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Keith and Brendan welcome Michael Kaye, global brand comms lead at Match Group, for a wide-ranging talk on dating apps and creator culture.

News catchup covers C3/Live Nation's new creator festival For You Fest (a TanaCon callback), Google Search Console's new "platform properties" tracking, and creators dominating World Cup coverage.

Guest discussion dives into Kaye's path into comms, how Match Group brands build creator partnerships, AI's impact on storytelling, and where brand comms is headed — plus some Taylor Swift wedding hot takes.

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Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings, and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikTok's new Custom Creator Networks, Lowe's opening creator pitch applications and the DoorDash/T-Pain mixup gone viral.

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This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival. Davang - who cut his teeth at P&G, Ford, and Google before landing at LinkedIn - breaks down what changed internally that made LinkedIn go all-in on creators, and how the platform plans to protect the trust that built its audience in the first place. They also get into budget, buying behaviors, and Davang makes a bet on what's coming next in the creator space over the next 18 months.

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This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Jason Feifer, editor-in-chief of Entrepreneur magazine, author of Build for Tomorrow, and one of the voices operating at the intersection of legacy media, the creator economy, and hands-on entrepreneurship.

In this episode, Jason gets into whether the creator/media exec/entrepreneur label even matters anymore, where legacy media still has a genuine edge over individual creators, and what separates the personal brands that last from the ones that burn out fast.

The conversation also covers time management when you're doing everything at once, and why the shifts in the creator economy that everyone's panicking about might actually be good news.

Plus the week's news: LinkedIn's creator marketplace, Instagram finally letting users reorder their grid, Google's new Search Profiles for creators, and the UK's planned social media ban for under-16s.

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How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why betting on up and coming creators before they get expensive pays off, and how one creator went from partner to actual product collaborator. Keith and Brendan also dig into the latest creator economy news, from Meta's new Forum app to YouTube's top fans feature and Roku's new creator hub.

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What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of hypergrowth, what brands are consistently getting wrong with creator investments, and the campaigns she is most proud of. Keith and Brendan also dig into the latest creator economy news, from Sponsored Snaps and private chat advertising to YouTube's creator-led upfronts slate.

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What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside major brands. Keith and Brendan also dive into the latest creator economy news — from Vine’s unexpected comeback to the explosion of full-time creators in the U.S.