Episode 101: 12 Years of Sticking Power with Pamela Stephens
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Episode 101: 12 Years of Sticking Power with Pamela Stephens
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Keith and Brendan sit down with Pamela Stephens, who's spent over a decade shaping influencer and content strategy at 3M — the $25 billion company behind everyday staples like Post-it, Scotch, Command, and Scotch-Brite. Pamela shares how influencer marketing has evolved inside a massive, multi-brand organization and what it takes to get executives to invest in creator partnerships.
News catchup covers Meta's landmark $12.2 billion youth safety settlement (with new age verification, screen time caps, and curfew rules for under-18 users on Instagram and Facebook), YouTube's shift to counting a view the instant a video starts playing, and the platform's push to lock in top creators with exclusive deals.
Plus this week's Creator of the Week and Brand of the Week picks — including Germany's "Opa Werner," the ongoing Bricks & Minifigs LEGO drama, and a trio of brands (Lovesac, Callaway/Good Good Golf, and Neutrogena) that all learned the hard way what happens when you lose control of the narrative around your marketing.