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How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why betting on up and coming creators before they get expensive pays off, and how one creator went from partner to actual product collaborator. Keith and Brendan also dig into the latest creator economy news, from Meta's new Forum app to YouTube's top fans feature and Roku's new creator hub.

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What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of hypergrowth, what brands are consistently getting wrong with creator investments, and the campaigns she is most proud of. Keith and Brendan also dig into the latest creator economy news, from Sponsored Snaps and private chat advertising to YouTube's creator-led upfronts slate.

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What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaborations. The conversation covers creator trust, trend-driven content, campaign planning, and the evolving role of influencer marketing inside major brands. Keith and Brendan also dive into the latest creator economy news — from Vine’s unexpected comeback to the explosion of full-time creators in the U.S.