Episode 105: Inside TikTok’s Custom Creator Networks with Moritz Bartsch
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Episode 105: Inside TikTok’s Custom Creator Networks with Moritz Bartsch
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In this episode of the Creator Economy Live podcast, Keith Bendes and Brendan Gahan are joined by Moritz Bartsch, Head of Creative Product Strategy and Operations at TikTok, to explore how brands can turn employees, customers, and existing advocates into powerful creator communities.
Moritz takes us behind the scenes of TikTok’s Custom Creator Networks, exploring the launch with Starbucks, the rise of employee-generated content, and how brands can build scalable creator programmes beyond traditional influencer partnerships. The conversation also covers employee compensation, brand advocacy, and what the future creator mix could look like.
Plus, Keith and Brendan unpack the latest creator economy headlines, including LinkedIn’s new creator features, Substack’s expansion into sponsorships, and the Kelly Clarkson mechanical bird controversy, before sharing their Creators and Brands of the Week.