Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Email works. SMS works better (if you don’t overdo it).

This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work.

We talk about:

• Why email’s your go-to, and SMS is for the big stuff

• How tools like ChatGPT and Claude help you move faster

• What most agencies get wrong about automation

• And how to build a team that gives honest feedback and doesn’t need babysitting

Nikita’s prepping for Black Friday now. Tidying up email lists. Reducing unsubscribers. Segmenting lists. Hiring people who get it.

If you’re running an agency or running out of time, this one’s for you.

Connect with Nikita here: https://aspektagency.com/email-sms-marketing-audit/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

---

Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

Dan Peterson didn’t take the straight path. He was in a rock band. Ran pizza joints. Did door-to-door sales. Now he runs a marketing agency built on AI, strategy, and smart content.

In this episode, we talk about:

> The future of digital marketing

> Why most businesses aren’t ready for AI

> How content and SEO are changing fast

> What “online content optimization” means

> And why music and marketing have more in common than you think

Connect with Dan here: http://www.flipswitchsocialmedia.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

---

Check out Conversion Zoo here: ⁠⁠⁠⁠https://conversionzoo.com⁠⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #contentmarketing #marketing #business #strategy

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠

In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity.

Ginny shares her journey from product design to UX marketing mastermind, and how her hands-on approach helps clients map the full user journey before they even convert.

From brand color consistency to call-to-actions, she breaks down what makes a brand feel unique in a sea of "ordinary".

We also get into the big topic: AI marketing

Ginny isn’t here to automate everything. She’s about smart workflows, selective automation, and keeping that human oversight where it counts.

You’ll hear real talk on what it means to market responsibly in the AI age—with authenticity, actual results, and a few strong opinions.

If you’re in a high-stakes industry (or just tired of sleazy marketing), this one’s for you.

Connect with Ginny here: https://vdsdigitalagency.com/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

---

Check out Conversion Zoo here: ⁠⁠⁠https://conversionzoo.com⁠⁠⁠

Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

#ai #aimarketing #conversionzoo #chatgpt #uxmarketing #marketing #business #strategy